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A Comparative Analysis of Consumer Attitude Towards Different Brands of Motor Oil Lubricant Products in Enugu Urban

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Abstract

This research work is based on a comparative analysis of consumer’s attitude towards different brands of motor oil lubricant products.

The major objective of this study is to compare the attitude of consumers towards different brands of motor oil lubricant product.

To identify factors influencing consumer preference of a particular brand of motor oil lubricant product. To compare consumers attitude towards different brands of motor oil lubricant product. To find out if price has  any effect on the quality of such product.

To determine which of the brands is more available in the market for the consumers to buy and be satisfied. Some issues were addressed by the researcher and the instrument used by the researcher for data collection was mainly questionnaire.

The needed data collected from respondent were tabulated into frequencies  and percentage using table and bar chart. And the two hypotheses were tested statistically at 0.05 level of significance.

Introduction

An oil lubricant has been a canon product in our society today due to uses of different types of moving objects like motor vehicles.

A lubricant “some times referred to as lube” is a substance which is often a liquid introduced between two moving surfaces to reduce the friction between them improving efficiency and reducing wear.

It may also have the function of dissolving or transporting foreign particles and of distributing heat. The ability of lubricants to lubricate moving parts and reduce friction is what is called lubricity.

According to Chris-C- (2007) one of the single largest applications for lubricants in the form of motor oil is protecting the internal combustion engines, in motor vehicles and powered equipment.

He went further to state that typically lubricants contain 90% base oil (most often petroleum fraction, called mineral oils) and less than 10% additives.

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