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A Lexico-Semantic Study of the Language of Advertisement in Pidgin English

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Description

Download A Lexico-Semantic Study of the Language of Advertisement in Pidgin English. English Language students who are writing their projects can get this material to aid their research work.

Abstract

This work concern on how the meaning of the words/lexis can be utilized in the language of advertisement in Pidgin English.

Furthermore, the result shows that Nigerian pidgin have a significant for advertisement purpose since it combine of both and indignant languages.

Introduction

This work examines the lexico semantic features in Advertisement using selected radio jingles and their significance. It also finds out that, some of the features, like coinages and semantic shift occur more than other, Such as semantic transfer, analogy etc.

The concern of this research is the language of advertisement in pidgin English. The work selects Pride Fm 2 Radio Gusau jingles with emphasis on the features of Nigerian pidgin (NP) which characterizes pidgin in advertisements.

It is undoubtable that Nigerian pidgin English (NPE) shares a lot of features with Nigerian English (Nig E). The reason for this is not far-fetched; Nigeria pidgin (NPE) is closer to the three major indigenous languages spoken in Nigeria; especially as it is easily spoken by both the educated and uneducated.

Nigeria English which is being patterned to express the unaccustomed concepts in the Nigerian environment, therefore, borrows from the pidgin (NP) and Nigerian English share elements of the lexico-semantic variation in Nigeria pidgin (NPE).

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