A Survey Research on the Viewership of Silverbird (Stv) Station by the Populace of Awka Urban
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A Survey Research on the Viewership of Silverbird (Stv) Station by the Populace of Awka Urban

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– A Survey Research on the Viewership of Silverbird (Stv) Station by the Populace of Awka Urban –

Download A Survey Research on the Viewership of Silverbird (Stv) Station by the Populace of Awka Urban. Mass Communication students who are writing their projects can get this material to aid their research work.

Abstract

Silverbird television was established in 1980 by Ben Murray-Bruce (Chairman) and his major aim was to provide family entertainment and relaxation.

The first major breakthrough by the firm in media and entertainment was in 1997 (silverbird Group, 2008) when transformations where made to the existing style of radio broadcast in Nigeria with the introduction of Rhythm Fm.

This invention did not change the existing regulations binding media houses at that time but brought a mixture of entertainment and style in television  broadcast.

They created a multi-media platform with the intention to first win Nigeria’s media and entertainment industry and expand operations throughout Africa.

Introduction

Television transmission began in Western Nigeria on October 31, 1959. This service which was initiated by a Regional Government was not only the first in Nigeria, but remains today the oldest in the whole of the African continent.

The birth could be termed purely accidental, because it was borne out of political dissension. Chief Obafemi Awolowo and his partymen had walked out of Parliament in protest against a constitutional debate at the eve of Nigeria’s independence.

This action was condemned by the ruling government over the Federal all-Nigeria Radio Broadcasting Service, but access was denied the opposition leader to reply to the accusations.

Instead of establishing a Radio Station alone, to offer an unrepressed ‘voice’ in national affairs, the Western Region commenced television transmission.

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