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An Assessment on the Impact of Quality Service on Consumer

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Description

– An Assessment on the Impact of Quality Service on Consumer –

Download An Assessment on the Impact of Quality Service on Consumer. Students who are writing their projects can get this material to aid their research work.

Abstract

This study examines the impact of Quality Service in business organization. Some firms aspire to be market leaders without considering their customers as being vital to their success.

This has led to the collapse of erstwhile good businesses. Due to this, the Impact of Quality Service on Consumer was examined with a focus on Arik Air Limited, Enugu.

A sample size of 196 respondents was served with questionnaire to generate data. The data elicited were analyzed using tables and simple percentages. The findings among others are the Management Staff awareness of the concept of Quality Service.

In addition, training, retraining and development of the workers enhance the success of Quality service approach in business. Furthermore, Quality Service affects consumers (customers) satisfaction, teamwork and improved communication.

However, QS should be done with prudence to achieve its primary objective of consumer (customer) satisfaction without compromising organizational goals, especially in the face of changing environmental needs.

Introduction

1.1 Background of the Study

Global competition on today’s business, coupled with the rapid development in technology, especially information technology that has made the world a global village,

has necessitated business entities to develop strategies that will not only guarantee their stability but also growth in the face of adverse business conditions and survival of the fittest competition.

These strategies comes a various forms and have evolved over the years, based on the economic situation on one head, and the nature of competition existing at every point in time at the other hand.

Some of these strategies  have been used with some degrees of success, while others were absolute failure. The reason organizations could not find absolute solace in these strategies has been the subject of many discussions by experts in the field of Marketing Management (Fernandez and Stahl, 1995).

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