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Analysis of the Effectiveness of Customer Services as a Marketing Tool in the Aluminum Industry in Nigeria

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Description

– Analysis of the Effectiveness of Customer Services as a Marketing Tool in the Aluminum Industry in Nigeria –

Download Analysis of the Effectiveness of Customer Services as a Marketing Tool in the Aluminum Industry in Nigeria. Marketing students who are writing their projects can get this material to aid their research work.

Abstract

Effective customer services in the Nigerian business industry have remained import, considering the number of players in the market.

Complaints from customers have characterized the aluminum industry in Nigeria for quit some time. Most customers have tagged the players in the market as unreliable. Customers are generally dissatisfied.

Therefore, the study, a survey research sought to investigate what customers value in the industry which when not provided makes most customer services could be used as a marketing tool in sourcing and retaining customer in the industry.

The survey research method was used to generate relevant information from respondent so as to adequately provide answers to the research questions.

Introduction

A man that starts a business with a well-furnished office and competent staff is incomplete without customers to secure the flow of cash into his business which is a signature to profitability, success, growth and survival.

Customers are needed in any business ventures whether privately or publicly owned establishment for profit purposes and sustainability of such a venture.

However, the modern marketing trend, which seeks to satisfy the customer’s wants and needs has changed the face of businesses in Nigeria and the world in general.

There is no doubt that technological advancement has improved economic activities in recent times which has invariably increased the competitive nature of businesses but technological excellence is not enough as superb technology alone does not guarantee success,

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