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Appraisal of Distribution Strategies of Production Companies

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Description

– Appraisal of Distribution Strategies of Production Companies –

Download Appraisal of Distribution Strategies of Production Companies. Business Administration students who are writing their projects can get this material to aid their research work.

Abstract

This research project was carried out to appraise the distribution strategies of production companies, a study of the Nigerian Bottling Company P1c in Enugu.

A sample size of 240 respondents were randomly selected from the Staff, Management and Customers of the Nigerian Bottling Company P1c in Enugu. Both primary and secondary data were collected and analysed using the chi-square test. 

The researcher, based on the data collected and analysed, found out the following:

· The Management & Staff and Distributors of NBC P1c are knowledgeable of distribution strategies of NBC
P1c;

· NBC P1c Internal and External Publics (Management & Staff and Distributors/Consumers) have positive
perception about the distribution strategies of NBC P1c;

Introduction

Distribution channel is the path through which goods and services traverse as they go from producer to ultimate consumer.

Also, marketing channels or marketing intermediaries represent organized network of agencies and institutions which in combination perform all the activities required to link producers with users and users with producers in order to accomplish the marketing task.

By delivering products and their ownership titles to consumers at the right time, marketing channels therefore, perform a special kind of service to society by generating time, place and ownership utilities.

A sound physical distribution policy are therefore, important as a guideline for companies effective and efficient performance in order to realize and achieve the desired short and long run goals and objectives.

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