Ascertain the Level of Use and Awareness of Online Radio in Anambra State Broadcasting Service and Among Undergraduate Students
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Ascertain the Level of Use and Awareness of Online Radio in Anambra State Broadcasting Service and Among Undergraduate Students

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Abstract

From its beginnings in the 1920s, radio as a mass communications medium has weathered the incursion of competing technological innovations. Radiotelephony was first employed as a means for naval ships to communicate between themselves.

It spread to the general population as manufacturers, looking to sell radio receivers, created land-based “broadcasts” to demonstrate how the medium worked (Dimmick, Feaster & Hoplamazian, 2011). The public responded strongly in the positive, leading to widespread sales of radio sets.

A major “domain” of radio was in the living room. Large radio receivers were purchased and positioned centrally as essential furniture. Additionally, tabletop radio sets found their way into the kitchen, bedroom and workshop.

Introduction

In arguing that television engaged both senses – seeing and hearing – proponents of television actually exposed a potential shortcoming of this new medium: it required more focus, and thus limited how and where the audience could use it. Radio programming could be consumed while the listener performed other tasks.

So radio became portable. Radio receiver manufacturers moved the focus from building furniture to building small, portable receivers. With the advent of transistorized circuitry, small pocket-sized transistor radios gained popularity. Radio receivers were installed in automobiles. Alarm clocks combined with radio sets to wake people up in the morning.

Now the listening public could keep listening to news, weather, sports and music while they got ready for work, as they drove to work, at the beach, at the park, wherever they went, they could keep their radio with them. As radio adapted to the public’s busier lifestyle, it also adapted its programming format.

Where the living room set focused on serial dramas and comedies, as well as long-form music and variety programming, the advent of portable radio also coincided with the development of shorter-form music programming (Cox, 2009).

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