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Assessing Participatory Research For Effective Design Of Health Communication

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Description

– Assessing Participatory Research For Effective Design Of Health Communication –

Download Assessing Participatory Research For Effective Design Of Health Communication. Health Administration and Management students who are writing their projects can get this material to aid their research work.

Abstract

The aim of this research is to determine the levels of participation in all the stages of the production of the radio program Flava.

Health interventions are beginning to incorporate the use of audience participation in their research process although for some, participation is just a talk rather than a walk.

The major objectives of this thesis are to assess participatory research in health interventions for effective communication and behaviour change;

determine the extent to which the audience is involved in the research process of the radio programme Flava and establish how the participatory approach to research in the production of Flava can be used in radio programming.

Flavatried to use participatory approaches in every aspect of production therefore this work attempts to look at how well the audience was involved and its corresponding effect in the overall output of the program.

Introduction

The concept of communication as an effective change tool for development has evolved over the last three decades. The conceptual framework for communication has since expanded considerably.

The key elements of development communication for social change emphasize audience participation both as a social and an individual process (Baylis and Smith, 2001).
The end of World War II brought about drastic changes to economic systems around the world.

The United States of America pushed for the creation of a group of governmental and non-governmental institutions tied innately to it in order to stop poverty, hunger and disease in the third world while fostering development and growth (Baylis and Smith, 2001).

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