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Audience Perception of the Role of Sport Journalism in Sport Development in Nigeria

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– Audience Perception of the Role of Sport Journalism in Sport Development in Nigeria –

Download Audience Perception of the Role of Sport Journalism in Sport Development in Nigeria. Mass Communication students who are writing their projects can get this material to aid their research work.

Abstract

If there is anything that has given Nigeria  the brightest positive image in the eyes of the international community within the past five decades, it is sports. Of all the sports that the nation has participated in on the global scene, three tower high above all others in terms of the glory they have brought the country.

They are football, athletics and boxing, in that order. In athletics, Nigeria has participated in such competitions as the Olympics, the World Athletics Championships, the Common wealth Games, the  all Africa Game and others.

The sprints, jumps and relays have earned us more respect than other events.
The sporting press is the fastest means to sell the sports economy agenda of any nation without necessarily distorting the message which is to create wealth through the enhancement of sport economy in Nigeria.

Looking at the sport economic indices the sporting press has been able to cut a niche for itself as we now have sports papers, sports radio, sports television programmes, even now we have a sport online real-time website in Nigeria, just to mention a few.

Introduction

The first edition was released on December 3, 1859. The growth of journalism in Nigeria began from this humble beginning, and the newspapers that sprang up at this period focused mainly on politics and fight for freedom.

Today, journalism practice has advanced greatly to such an extent that journalists are now accorded respect and the focus of media has expanded to include economics, politics, social event and sports.

Furthermore, print journalism is not limited to only daily newspapers but has extended to weekly news magazines some of which are printed in Nigerian local languages. Sports journalists, according to Alimi (2003) have crucial roles to play in the ongoing efforts to use sports as a vehicle for social mobilization geared towards building a prosperous country.

It is the duty of the sports journalist to provide the audience with knowledge, information and understanding. Effective broadcasters and announcers attract spectators and sports enthusiasts to sports happenings.

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