Audience Perception of the Use of Cartoons in Newspapers

Description

– Audience Perception of the Use of Cartoons in Newspapers –

Download Audience Perception of the Use of Cartoons in Newspapers. Mass Communication students who are writing their projects can get this material to aid their research work.

Abstract

Cartoons has more recently become a more prominent feature in newspapers. An increasing number of publishers and editors has realized its relevance and are beginning to exploit its full potentials.

Despite its usefulness and popularity in many media houses, one wonders, as replete and common placed as these cartoons are in newspapers, do they command the attention, yet alone the readership of the reading audience?

Hence, this researcher sort to know the pattern and trend of: Audience perception of the use of cartoons in newspapers using Awka Urban as a case study. Employing the survey research method enabled by administering self-administered questionnaire,

this study found out that newspaper readership and cartoon in newspaper readership is generally high among Awka Urban residents.

Introduction

Ever since the first appearance of cartoon in newspaper, it has remained one of the most integral parts of newspaper. It plays different roles depending on the cartoon and caption used. Cartoon for many is for entertainment and funny graphics.

One of the major reasons for using cartoon in newspapers is to set agenda on current issue or matter which may neither be expressed by news and features including editorial page.

Cartoons have over the years become a major feature of newspaper and magazine content in Nigeria. A panoramic observation would reveal that most daily newspapers and weekly magazines publish various cartoons and comic strips.

The Punch, the Guardian, New Nigerian, Nigerian Tribune, Tell, Newswatch, the News, etc, all publish cartoons and comic strips on social, political and economic affairs of the country or as illustrations of some editorial matter.

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