Communication and Exclusive Breastfeeding among Nursing Mothers

Description

– Communication and Exclusive Breastfeeding among Nursing Mothers –

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Abstract

In Nigeria, there has been an increasing level of awareness campaign on exclusive breastfeeding (EBF), but knowledge about EBF is relatively low even in cosmopolitan cities like Lagos perhaps because of ineffective communication of the message of EBF, which in turn affects its practice.

Therefore, this study sought to examine the communication strategies deployed by NAF Hospital in sustaining breastfeeding practice among nursing mothers at 445 Nigerian Air Force Base Ikeja, Lagos State, Nigeria with the following objectives:

• ascertain the role of communication to nursing mothers on infant and maternal health within the study location,
• to identify the constraints of communicating exclusive breastfeeding among nursing mothers and
• to examine effective ways of communicating and sustaining exclusive breastfeeding practice amongst nursing mothers in the study location.

It deployed Health Belief Model as the Theoretical Framework. The study further deployed the use of quantitative and qualitative methods.

The findings of the research showed that although 445 NAF Hospital deployed communication strategies such as visual aids, IEC materials, Power Point Presentation,

Health Talks and Counseling to encourage nursing mothers to practise and sustain exclusive breastfeeding but the deployment was unable to achieve the desired result in the sense that the level of awareness and practice on nursing mothers was low.

Introduction

1.1 Background of the Study

Today, the increasing concerns over maternal and child health have led to much emphasis on the multiple advantages of breastfeeding.

Exclusive breastfeeding for the first six months of life can avert up to 13 per cent of under-five deaths in developing countries. Although there has been progress over the past 15 years, only 38 per cent of infants under 6 months of age in the developing world are exclusively breastfed.

In Nigeria the figure is even lower, rather than increase the gains previously made in exclusive breastfeeding this feat is being eroded.

In 1999, 22% of children were exclusively breastfed. This figure came down to 17% in 2003, and in 2008, 11.7% of children were exclusively breastfed for six months in Nigeria (Unicef, 2008).

Exclusive breastfeeding for the first six months of life reduces infant mortality linked to common childhood illnesses and under nutrition. Malnutrition has been responsible directly or indirectly for 60% of the 10.9 million deaths annually among children under-five.

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