Corporate Social Responsibility and Firm Performance of Mtn Nigeria

Description

– Corporate Social Responsibility and Firm Performance of Mtn Nigeria –

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Abstract

The research was carried out to assessed the impact of corporate social responsibility on firm performance of MTN Nigeria a case study of Sokoto branch (2007-2013).

Primary data were obtained from pretested questionnaire administered to forty (40) respondents (stakeholder  and MTN staff). Secondary data on the annual reports of the company (2007 – 2013) were examined.

Data were analyzed using appropriate descriptive and inferential statistics at P<0.05 significant level. Results obtained shows that despite huge amount spent on MTNF Foundation, it does not affect their business performance over the years reviewed.

The study concluded that there should be bound on further pressure on CSR expectations, which ought to be elevated to policy issues through the setting aside of budgetary provisions in annual expenditure profiles.

And also being involved in social responsible act add to the goodwill of the company thereby increasing their worth eventually, boost the image of the company, giving them an edge over other companies through increase patronage afforded socially responsible firms.

Introduction

It is becoming increasing apparent that organizations in the telecommunication industry are constantly looking for new strategies to gain a  positional advantage over their competitors’ in order to increase their customer base and enhance their financial    performance.

One of these strategies is the adoption of corporate social responsibility practices. Mohr, Webb and Harris (2001) describe corporate social responsibility as a   firm’s commitment to minimize or eliminating any harmful influence and maximizing its   long-run beneficial impact on society.

For example, one could observe that in recent times MTN Nigeria and other telecommunication industry are embarking on a number of social intervention programmes in area of health, education, and general community development.

This concept of corporate social responsibility (CSR) which has long been established in academic literature as both a business philosophy and practice is seemingly much more prevalent, timely and important in this millennium, as firms attempt to be seen as being sustainable or socially responsible in nature due to demands of target    stakeholders.

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