Creativity and Innovation in Soft Drink Industry
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Creativity and Innovation in Soft Drink Industry



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– Creativity and Innovation in Soft Drink Industry –

Download Creativity and Innovation in Soft Drink Industry. Business Management students who are writing their projects can get this material to aid their research work.


This project work is centered on creativity and innovation in the soft drink industry (The Study of Seven-Up Bottling Company Plc Enugu).

The project  work is aimed at accessing and addressing the Impact of Creativity and Innovation, Problems, and Challenges Encountered by Management in Making the Company to thrive in a Global Competitive Environment.

The  work employed the use of historical method, to review related literature in chapter two. In chapter three the survey research plan was used in questionnaire form concerning creativity and innovation in a soft drink industry.

However, the stratified random sampling approach was adopted in selecting the sample size for the study.

Furthermore, five hypotheses were formulated in line with the problems and objectives of the study.


It is obvious that by “creation” we generally mean the words and pictures, the sound and music, the models that are projected and may be, even associations with such sports, films and other personalities who typify such role model.

This is understandable.After all, these are the most visible element of improving growth and development in organization. Creativity is an asset impossible to financially quantify a prior in an organization (Amabile, 2002:52).

Before a product or service is available to the market, the number of sales of that product/service will determine whether or not money will spent or completely wanted (Sulton, 2004:4).

Generally, creativity can be understood as the only one or the only important component of generating and designing of the service development especially now that global competitiveness is trying to thrive for companies survivals.

Cannon (2005:98) points out that young creative talent that aspire for jobs for manufacturing and service industries are not sufficient into the  highly demanding work.

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