Determining the Effect of Advertising Strategy Adapted in the Sales of Consumer Goods

Description

– Determining the Effect of Advertising Strategy Adapted in the Sales of Consumer Goods –

Download Determining the Effect of Advertising Strategy Adapted in the Sales of Consumer Goods. Students who are writing their projects can get this material to aid their research work.

Abstract

Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional tool has hard on the sales/revenue profit of the business and its competitive ability.

The purpose of this work is to find out, analyze and report the effectiveness of advertising strategy adopted in the sale of consumer goods, a case study of Unilever Nigeria plc. The research employed random sampling method of data collection by the use of questionnaire.

The work also offers a useful suggestion on how to use advertising, one of the promotional tools to stimulate dealer effectiveness and encourage more purchase.

A random research is meant to test the effectiveness of advertising strategy adopted in the sale of consumer goods, the sampling system was chosen to represent the population.

Introduction

1.1 Background of the Study

The case study of this work is Unilever Nigeria plc(formerly lever Brothers Nigeria plc) was known as world largest producer of consumer goods like lipton (solaru 1973,pg 25).

Unilever Nigeria plc was established under e name West Africa Soap Company limited and it started production in the year 1924 within a few foliage of laundry soap.

In 1955, the company changed its name to lever brothers Nigeria limited, sixty percent of it company’s equity share was owned by Nigeria in compliance with the federal government indigenization decree of 1977.

Unilever plc and lipton Tea Company limited owned the remaining forty percent. Unilever Nigeria plc currently have a staff of about five thousand spread over its factories situated in Apapa (Lagos), Aba,(Abia), Agbara Estate (Lagos) and Isolo (Lagos).

The company’s objective is to create job opportunities, employment and quality consumable goods for the citizenery of the country.

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