Evaluation of Crisis Management Strategies in Selected Universities in South-East Nigeria

Description

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Abstract

This study sought to evaluate the crisis management strategies used by the Public Relations departments of Nigerian universities in handling crisis situations and also the effectiveness of these strategies. These objectives were born out of the prevalence of crisis in Nigerian universities which has become an issue of concern.

The study was anchored on one theory (Human Relations Theory of Management) and one model (Public Relations Transfer Process Model). In meeting the research objectives, the study adopted the explanatory mixed method. The purposive and proportionate stratified sampling techniques were used in selecting the sample for the study.

A sample size of 399 was used for the questionnaire while a sample size of 20 was used for the in-depth interview. The study was divided into two phases.

Whereas data for the first phase were collected through questionnaire from undergraduate students and staff of selected Nigerian universities in the South-East (ABSU, EBSU, IMSU, NAU and UNN), data for the second phase were collected through in-depth interview with the PROs, ASUU and SSANU chairmen and SUG presidents of these universities.

Data obtained were analyzed quantitatively and qualitatively. Data obtained through questionnaire were analyzed using frequency tables, percentages and ANOVA while data obtained through interview were analyzed qualitatively.

Introduction

Crisis as an inevitable phenomenon in every organisation always emerges between organisations and their stakeholders. It connotes an event, issue or occurrence that violates  the natural order of things and produces a destructive force or threat to the organization.

Though crises exist in various sectors, the rate at which they arise in the Nigerian university system is alarming, resulting in disruption of academic programmes.

An instance was the protest led by the Academic Staff Union of Universities (ASUU) and its sister unions at the University of Nigeria, Nsukka (UNN) on January 6, 2014, which disrupted academic activities as both campuses at Nsukka and Enugu remained closed at the beginning of the 2013/2014 academic session, (Nigerian Newsworld Magazine, Jan 2014).

The goal of university education is pursued through its main functions and activities of teaching, research, dissemination of existing and new information, service to the community, and being a storehouse of knowledge (FRN, 1981).

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