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Implementation of Market Survey Reporting System

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Description

– Implementation of Market Survey Reporting System –

Download Implementation of Market Survey Reporting System. Computer Science students who are writing their projects can get this material to aid their research work.

Abstract

Market Survey is any organized effort to gather information about markets or customers. It is a very important component of business strategy.

The term is commonly interchanged with marketing research. Market survey reporting includes social and opinion research,

which is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques to gain insight or support decision making.

The project is designed to focus the field as a key factor to get advantage over competitors and provides important information to identify and analyze the market size,

customers/consumers behaviour and periodic sales evaluation. The package will be developed in a .net (dot net) integrated development environment (.net IDE).

Introduction

Marketing concentrates primarily on the buyers, or consumers. After determining the customers’ needs and desires, marketers develop strategies that are designed to educate customers about a product’s most important features, persuade them to buy it, and then to enhance their satisfaction with the purchase.

Where marketing once stopped with the sale, today businesses believe that it is more profitable to sell to existing customers than to new ones. As a result, marketing now also involves finding ways to turn one-time purchasers into lifelong customers.

Marketing includes planning, organizing, directing, and controlling the decision-making regarding product lines, pricing, promotion, and servicing.

In most of these areas marketing has overall authority; in others, as in product-line development, its function is primarily advisory.

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