Influence of Advertisement on the Choice and Use of Processed Foods, Beverages and Drinks among Secondary School Students in Zaria

Description

– Influence of Advertisement on the Choice and Use of Processed Foods, Beverages and Drinks among Secondary School Students in Zaria –

Download Influence of Advertisement on the Choice and Use of Processed Foods, Beverages and Drinks among Secondary School Students in Zaria. Students who are writing their projects can get this material to aid their research work.

Abstract

The study was carried out to examine the Influence of Advertisement on the Choice and Use of Processed Foods, Beverages and Drinks among Secondary School Students in Zaria.

The general objective of the study was to examine the influence of Advertisement on the Choice and use of Processed Food, Beverages and Drinks among Secondary School Students in Zaria.

The specific objective amongst others was to determine the relationship between the socio-economic characteristics of secondary school students in Zaria and the effect of advertisement on their choice of Processed Food, Beverages and Drinks.

Four research questions and four null hypotheses were raised. The population of the study was 32,040, while the sample size was 701. Questionnaire was used to collect the data.

Spear Man Rho was used to analyse the four hypotheses. The findings revealed that the students’ socio- economic characteristics were significantly correlated to the students’ choice of advertised processed foods, beverages and drinks.

The null-hypothesis one was rejected. The result further indicated that students’ perception and interpretation of advertisement was significantly correlated, therefore, null-hypothesis two was rejected.

In addition, the result to null-hypothesis three revealed that students’ perception and interpretation of advertisement was significantly correlated to their use of processed foods, beverages and drinks.

Therefore, the null-hypothesis three was rejected. Null-hypothesis four revealed that students’ perception and interpretation of advertisement is significantly correlated to their food habit. The null-hypothesis four was also rejected.

Introduction

1.1 Background of the Study

There are a wide range of products to consumers in the market place. The consumer’s choice for any particular product is often based on the number of factors; such as his or her awareness of the products – a situation that is promoted by advertisement.

Producers and sellers in an attempt to attract customers advertise their products. They view the business of selling products as a war to market their products with increased sales and profits as their victory.

Advertisement is the weapon for fighting such a war. According to Baker and Baker (1992), advertisement is the key to tactical weapon. The right advert seen by the right people can change a company’s position in the sales war almost overnight.

That’s why companies continue to spend more and more on advertisement. Yet advertisement is a battle in itself, a battle for recognition and response, and a clash of creative concepts and creative minds.

Dyer (1992) defined advertisement in its simple sense as, drawing attention to something, notifying or informing somebody of something.

The primary function of advertisement is to introduce a wide range of consumer goods to the public and this supports the free market economy. In essence, advertisements are aimed at convincing consumers to purchase the advertised products.

How to Download this Project Material

First, note that we are one of the best and most reliable online platforms because we don’t retain any of your personal information or data as regards making payments online.

PRICE: ₦3,500 ₦3,000  (Three Thousand Naira Only)

Make a bank deposit or mobile transfer of ₦2,000 only to the account given below;

---

Bank Name: UBA Account Number: 1022564031 Account Name: TMLT PRO SERVICES

---

After making the payment, CLICK HERE to send the following on WhatsApp;

• Depositor’s Name or Screenshot of Payment
• Name of the Past Question
• Active Email Address

---

or Call Us On +2348082284439 Once your details have been received and your payment confirmed by us, you will receive the past question in your email or WhatsApp within 5 Minutes.

Guarantee of Getting the Material 

We understand that due to the high rate of fraud, many people are afraid of making purchases online but be rest assured that PastExamQuestions will deliver your material after payment.

Once your details have been received and your payment confirmed by us, you will receive the past question in your email or WhatsApp.

Give us Feedback

Have we been able to satisfy you? How well do you think the material will be helpful after having gone through it? Does the price worth the material?

Let’s hear from you! We recommend that our customers give feedback at the end of every transaction to enable us to serve better. You can do this by clicking the review button on this page.

Where is the review button? >> Just scroll up to where you see reviews