Influence of Television Advertising on Consumer Choice of Beverages

Description

Download Influence of Television Advertising on Consumer Choice of Beverages. Mass Communication students who are writing their projects can get this material to aid their research work.

Abstract

The world provides a competing for environment for firm competing for consumers’ chike of their product. yet consumers have the right to decide on what form of information they will respond to this research work is to examine critically influence of television advertising on consumers’ choice of beverage plc.

This research has the core objective of determining whether television advert has an influence on consumers choice, if there are factors, which can influence consumers choice and if advertising bring about brand loyalty in the course of this project, the researcher adopts survey research method with questionnaires as 600 used for this study.

The sampling technique used is sample random sampling among the findings of this project is that television advertising influence most consumers, choice of beverages like Carbury and also noted that television advertising alone could not perform all the task of influencing consumers in their choices of beverages.

However, the major recommendation put forth is that no television station should down play advertising of the products especially carbury and as much as possible the price of the product should be emphasized on during advertising to capture consumers interest

Introduction

The major purpose of advertising is to communicate, educate and market a product/ service, idea or cause, though a channel or media that is accessible to the target audience.

However, the marketing function recognizes the strategic value of advertising as an element of the promotional mix firm use in selling their goods and services according to Ozoh (1998, p.13).

Advertising is a distinct promotional element that serves as a bridge between the advertisers and the target market. Through advertising, the advertisers deliver his message to the target market.

Also in a mass market, where it is quite impossible to reach the multitude of prospects for a brand personally, advertising offers not only the cheapest means,

but an effective way of entering into the consciousness of the target to get them acquainted with the product with the product or services so there is need for advertisement in order to get the targets acquainted with the product or services.

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