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Marketing Strategies in The Nigerian Banking Industry (PDF)

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Description

– Marketing Strategies in The Nigerian Banking Industry (PDF) –

Download Marketing Strategies in The Nigerian Banking Industry (PDF). Students who are writing their projects can get this material to aid their research work.

Abstract

This research project on marketing strategies in the Nigeria Banking Industries in Commercial Banks in Uyo Metropolis has been critically designed to offer strategic and tactical strategies for marketing or Banking Services in Uyo Metropolis.

The importance of marketing strategies in the Nigeria banking industries cannot be over emphasized; since clearly and good marketing strategies can help ensure a banking services in Uyo Metropolis,

while at the same time satisfying customers and therefore contributing to more effective operation of the micro and macro system of Nigeria.

The study attempted to highlight a peculiar marketing strategies that should be adopted by these banks. More so, the need for directional focus or the core customers has also been highlighted to boost their success in the industry.

Already, the study has grouped the subject matter as demonstrated in the introduction, state of the problem and formulation of hypotheses.

Appropriate research methodology to problems being investigated has also been adopted. The researcher has also presented and analyzed the data logically and meaningfully with a focus data interpretations. A comprehensive review of related literature has been incorporated in this study to widen understanding of readers/users.

Data has been presented and analyzed using simple percentage method and chi-square probability test. Appropriate referencing style, correct grammar format and modern typing device have been adopted for the study.

Introduction

1.1 Background of the Study

Plant oil are oils derive from plant sources, as opposed to animal fats or petroleum. Oils derived from plants have been used for thousands of years.

Plant oils have been a healthy alternative to animal derived oils since their discovery. Due to increase in human population and industries, the use of plant oil has drastically increased and as a result, oil from plant is less available and costlier these days unsaturated triglycerides are the main constituents of plant oils (Ahmed, et. al., 1999).

Oils are classified into essential and fixed oils. Essential oils are used to produce perfumes, flavors, deodorants, antiseptics and pharmaceuticals, while fixed oils are often edible because of their nutritional value (Kubow,1990).

The choice of the coconut seed in this work is due to the high yield of oil compared to other parts of the plant. It is an edible oil and have various application in food, medicine and industries (Obasi et. al., 2012).

Oil from coconut is used for cooking and are used as feed stock for biodiesel production. In addition to being used as skin moisturizer (Clark,2011). Extraction is the process of separation of a substance from a matrix and it can be done either mechanical extraction (expression) or chemical extraction (solvent).

It could be liquid-liquid and solid-liquid phase extraction (Young et. al., 1994). In this work extraction of oil from seed was a solid-liquid extraction.

Acid value is the amount of free fatty acid (FFA) present in oil or fat. The value of an oil or fat is the amount of base in milligrams requires to neutralize the free organic acid present in 1gram of fat or oil (Akoh and Nwosu, 1992).

Saponification value of oil or fat is the amount in milligrams of alkali required to neutralize the free fatty acid from complete hydrolysis of the sample. It is a measure of average molecular weights (chain length) of fatty acid present.

Peroxide value is a measure of it peroxide contained in the oil. A solution of oil in the mixture of acetic acid and chloroform is titrated with the solution of potassium iodide (Mattson and Grundy 1985).

Specific gravity or relative density refers to the ratio of the weight of sample to the weight of distilled water. It is given as weight of sample/weight of distilled water. It has no unit.

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