Sale!

Perception of Northern Women in Yola Metropolis on the Use of Sex Appeal in Advertising

3,000.00

If you are interested in getting this project material “Perception of Northern Women in Yola Metropolis on the Use of Sex Appeal in Advertising, click on the DOWNLOAD BUTTON to make payment and the file will be delivered to your email immediately after confirmation.

Description

– Perception of Northern Women in Yola Metropolis on the Use of Sex Appeal in Advertising –

Download Perception of Northern Women in Yola Metropolis on the Use of Sex Appeal in Advertising. Students who are writing their projects can get this material to aid their research work.

Abstract

This study examines the perception of northern women on the use of sex appeal advertisements in Yola, the basis that underlined the northern women’s perception on the use of these advertisements and also investigates whether sex appeal ads influence the decision of buyers when purchasing any product.

The study adopted both qualitative and quantitative method to gather data. 

Survey research design and questionnaires were shared to collect data. The findings reveal that there are negative perceptions of the use of sex appeal ads in the Yola community.

It also reveals that women are commonly displayed in these ads than men. Additionally, it was also discovered that sex appeal ads barely influence them into buying a product. The use of sex appeal in not accepted due to the norms and beliefs of people in this community. 

Introduction

1.1 Background of the Study

Advertising is defined as a form of influencing or changing the consumer’s perception towards a particular product or service (Courtney, Perres 2016). It is also a form of creating awareness about a brand or product (Michal, 2001).

In today’s world advertisers bombard prospective customers with all kinds and forms of adverts, from the moment they wake up until the very time they fall asleep.

In the work effective advertising, Tellis quotes Gerrard as he (Gerrard) claims that an average varying between 100 to 1000 advertisements is what unsuspecting customers come across on a daily basis (Tellis, 2004).

These ads appear in almost every facet of our daily lives and the use of modern technology makes them more attached to our lives. Because of the very nature of advertisement, “which is to influence and change customers perspective” (Dright) toward making a favorable decision on a product or services.

Competition has heightened between advertising agencies and even so making strategy, key in wining this battle among equal.

Therefore, advertising has become an important element by sparking competition among firms. Making these firms to continuously employ different approach/appeals in advertising, influences the buyers’ decision on a product or service.  

However the use of sex appeal in advertising is very common these days and it is one of the most effective forms of advertising. It has a way of drawing one’s attention in seconds.

Women are often used to advertise certain products like cosmetics, perfumes, underwear and so on. For example, “Fragrance products use sex appeal to convey romance to women by indicating the use of the product will help her find the man of her dreams” (Wimbush, 2018).  

How to Download this Project Material

First, note that we are one of the best and most reliable online platforms because we don’t retain any of your personal information or data as regards making payments online.

PRICE: ₦3,500 ₦3,000  (Three Thousand Naira Only)

Make a bank deposit or mobile transfer of ₦2,000 only to the account given below;


Bank Name: UBA Account Number: 1022564031 Account Name: TMLT PRO SERVICES


After making the payment, CLICK HERE to send the following on WhatsApp;

  • Depositor’s Name or Screenshot of Payment
  • Name of the Past Question
  • Active Email Address

or Call Us On +2348082284439 Once your details have been received and your payment confirmed by us, you will receive the past question in your email or WhatsApp within 5 Minutes.

Guarantee of Getting the Material 

We understand that due to the high rate of fraud, many people are afraid of making purchases online but be rest assured that PastExamQuestions will deliver your material after payment.

Once your details have been received and your payment confirmed by us, you will receive the past question in your email or WhatsApp.

Give us Feedback

Have we been able to satisfy you? How well do you think the material will be helpful after having gone through it? Does the price worth the material?

Let’s hear from you! We recommend that our customers give feedback at the end of every transaction to enable us to serve better. You can do this by clicking the review button on this page.

Where is the review button? >> Just scroll up to where you see reviews

Reviews

There are no reviews yet.

Be the first to review “Perception of Northern Women in Yola Metropolis on the Use of Sex Appeal in Advertising”

Your email address will not be published. Required fields are marked *