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Product Marketing: A Strategic Step For Libraries In The Information Age

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Description

Download Product Marketing: A Strategic Step For Libraries In The Information Age. Library and Information Science students who are writing their projects can get this material to aid their research work.

Abstract

This project is on product marketing – A strategic step for libraries in the information age. The study aims at presenting product marketing as a strategic step that all types of libraries must take in order to remain relevant in the information age and also highlights some of these strategies which are already in used in Imo State library board, Owerri.

In the course of the study, several relevant literature were reviewed the librarian and library offices of Imo state library board, Owerri made up the population of study and the survey research method as used.

The result of the study shows that product marketing strategies in use in Imo State library board are not enough for the library to remain relevant in the competitive digital era. This inadequacy has been found to be engendered by inadequate library stock etc.

Library fund incompetence of Liberians inadequate library stock etc.Recommendations made in this study includes adequate library funding through alternative means adequate training  and retaining of staff,

staff motivation, etc in order to equip the staff with adequate skill and knowledge in library product / service marketing strategies and to enable the library to afford library product marketing tools staff motivation and a balanced library stock.

Introduction

According to Nwokoye, (1981:95) product is bundle of physical and psychological satisfaction that a buyer receives from a purchase”.

To Nwokoye, a product includes notably the tangible object but also such supportive elements as packaging, convenience of purchase, post-sale service and others that buyers value thus product can take a variety of forms including physical object, service, a place an organization an idea or a personality.

What is certain is that product does not necessarily mean a physical object manufactured by a firm, service like those of the libraries are also regarded as product.

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