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Relationship Between Advertisements and Coverage of Development News by the Daily Trust and the Nation Newspapers (January 2012 – December 2013)

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– Relationship Between Advertisements and Coverage of Development News by the Daily Trust and the Nation Newspapers (January 2012 – December 2013) –

Download Relationship Between Advertisements and Coverage of Development News by the Daily Trust and the Nation Newspapers (January 2012 – December 2013). Mass Communication students who are writing their projects can get this material to aid their research work.

Abstract

This research work examined the relationship between advertisements and coverage of development news in Nigerian newspapers. The research focused on assessing how advertising influences the coverage of development news in the Nigerian press, and also the frequency of development news featured in the newspapers.

The research is anchored on the political economy theory of the media. The research employs method triangulation comprising content analysis and key informant interviews. Two national independent newspapers, Daily Trust and TheNation were content analysed with a systematically drawn sample of size of 343 editions.

Introduction

Media are one of the fastest-growing industries. This growth may be as a result of technological inventions and innovations. The media is seen as a mirror that reflects society.

Aside the traditional functions of the mass media (which are to inform, educate and entertain), the media is supposed to be a vanguard for development. Curran cited in Nwabueze, Ezebuenyi & Ezeoko (2012) opine that the principal role of the media, according to traditional liberal theory, is to act as a check on the state, but this could be difficult if media are not free from advertisers.

Nevertheless, Advertising has not only become an integral part of man‟s socio-political and economic life, but has also grown both as business activity and as a profession (Nwabueze, Ezebuenyi & Ezeoko 2012).

Many issues have emerged in the media among such are media ownership, advertisers’ influence and objectivity which are challenging the method of news coverage and reportage. Many scholars have conducted researches on media ownership generally for both broadcast and print media (such as Dominick (2002); Eijaz( 2012);

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