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Role of the Media and Analyzing the Administration of President Goodluck Jonathan (2011 – 2015)

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– Role of the Media and Analyzing the Administration of President Goodluck Jonathan (2011 – 2015) –

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Abstract

The enhanced awareness of the role of the media has been demonstrated by the current steep rise in the use of information technology in varied social processes worldwide. Even poor developing countries have embraced the new technology of information dissemination.

Media development is consistent with the established position that the media helps to cause attitude change and, by so doing, ensures socio-economic transformation (Schramm, 1964; Lerner & Schramm, 1967; Agbaje, 1992; Ayee, 1997; Makoa, et al, 2000).

Other scholars are, however, not so sure about the direct effects of the media on behaviour (Gauntlett, 1998).

Given the above, it is perhaps not far-fetched to expect the media to assist Nigeria to reposition itself as a democratic polity with a strong commitment to transparency and accountability.

Introduction

In many situations, it is the ideology or the politics of the proprietor that decides media-bias, or slant. In Nigeria, this has been the dominant consideration since the pioneer media proprietors were motivated largely by their political ambition to establish a printing press (Omu, 1978; Jibo, 2000).

Dr Nnamdi Azikiwe and Chief Obafemi Awolowo, for example, established media outfits during the era of decolonization to enhance their political prospects as certain inheritors of state power after British disengagement from Nigeria.

In the second republic, Chief MoshoodAbiola was similarly motivated to establish the Concord media group to checkmate Chief Obafemi Awolowo and the Unity Party of Nigeria (UPN), and to thus enhance his prospects of getting nominated to run as President on the platform of the National Party of Nigeria (NPN), the UPN’s arch rival (Agbaje, 1992).

Apart from media-bias, the optimum performance of the media in promoting democracy and in achieving the basic roles of mass communication has come into consideration and this ultimately is the problem which this research identifies.

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