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Sales Promotion as an Effective Tool in Achieving Organizational Objective

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Description

– Sales Promotion as an Effective Tool in Achieving Organizational Objective –

Download Sales Promotion as an Effective Tool in Achieving Organizational Objective. Marketing students who are writing their projects can get this material to aid their research work.

Abstract

Promotion is a tool that is used by the retailers or manufacturer to invite consumers to purchase more. The results which we get by the sales promotion is the use of high amount of reserve, inviting a lot of new customers and additional increase in sales.

Although all the marketing activities are linked with sales promotions that gives outcome in growing consumer purchases and improving intermediaries or retailer’s efficiency and co-operation.

According to Withier & Moore (2007) many purchase situations are so usual that shoppers conduct a very minor cognitive activity.

Introduction

Sales promotions consist of a huge variety of temporary planned promotion tools which plan is generating a preferred response from the consumer (Gilbert and Jackaria, 2002). One of sales promotion tools benefit is that it can encourage the consumers to think and evaluate brand and purchase opportunities.

Hence, different types of promotion tools and promotion strategies are utilized by the marketers so that they can know consumer first choice and boost their sales.

This reality indicates that many consumers are easily temped when they recognize the term Sale Promotion.

According to Gilbert (1999), other than price lessening, coupons or refund given by the retailers as well as other marketing tools such as free sample and buy-one-get-one-free were found to be inducing consumer buy more then they expect.

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