Semantic Analysis of Language Advertisement in Daily Trust and Vanguard Newspaper

Description

Download Semantic Analysis of Language Advertisement in Daily Trust and Vanguard Newspaper. Modern European Language and Linguistics students who are writing their projects can get this material to aid their research work.

Abstract

In to day’s word of mass media advertisement are ever-present and influence people to high extent.

It can be said that advertising, as a phenomenon has rapidly developed for the past few decades, thus becoming a futile ground for good communication.

The starting point for making sense of what is bees communicated, is that the participants (writer-reader, sender-receiver, producer- consumer, addresser-addressee etc) cooperate each other (Yule, 2002, 35).

Semantic analysis of language Advertisement in Daily Trust and Vanguard newspaper is an essay to investigates in to enigma aspects of Nigeria newspaper i.e Daily Trust and Vanguard.

it is quite clear that Nigeria English is enhancing effective communication to their readers. And in other ways round the English is also affected by culture in a context that people use it.

Furthermore,  the   research  work  has  shown  that   Nigeria English helps to project its speakers as Nigerians.

Introduction

The study is an attempt to analyse semantic aspect of language of advertisement in Daily Trust and the Vanguard Newspapers.

This chapter serves as the general introduction to the entire work as it discusses the background to the study, statement of the problem, objectives, significance of the study as well as the scope and delimitations among others.

In semantics, we tend to derive meanings from words and utterances and by so doing, we try to understand what a sentence is trying to say or portray. The following are problems that have been examined in this research work:

To identify the type of language used, the kind of language used in advertisement in Daily trust and vanguard news papers, and to identify whether or not the language used in advertisement are easily understood.

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