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Special Television Programmes and Movies as Instrument for Social Change in HIV/AIDS Campaign

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– Special Television Programmes and Movies as Instrument for Social Change in HIV/AIDS Campaign –

Download Special Television Programmes and Movies as Instrument for Social Change in HIV/AIDS Campaign. Mass Communication students who are writing their projects can get this material to aid their research work.

Abstract

This research titled: Special Television Programmes And Movies As Instrument For Social Change In HIV/AIDS Campaign: A Case Study Of Kaduna Metropolise, attempts to find the best way to stop or reduce to the barest minimum the spread of HIV/HIDS. It was established that home videos produced locally are the major

Focus through which facts, figures, myths and messages about HIV/AIDS are transmitted to the general public. Two theories were used as framework for the study namely the cultivation and diffusion of innovation theories.

While the cultivation theory was adopted to find out the perception and influence of home movies by respondents with regard to dangers of HIV/AIDS and transmission, the diffusion of innovation theory was adapted to find out how new innovations can be used to combat HIV/AIDS through specially produced television programmes and Movies.

Introduction

Since the inception of television broadcasting in Nigeria, Special Production Programme have had a remarkably wide acceptance and patronage in the Nigerian media. This acceptance is due to its entertainment content that made them special, which media management see as more effective than non-entertaining messages [Barbie, 2004].

The concept of entertainment which media scholars claim to refer to as media messages that are educative as well as entertaining is more effective (McPhail, 1989:30). More so, Meyer (2006) is of the opinion that such media contents are more likely to make the needed impact on audiences as they are packaged to be audience-friendly.

Development communication has always borrowed this idea in the packaging of development communication items like health programmes. Such packaged programmes that sensitize the public on disease outbreaks or the selling of new technology that will impact positively in the lives of people in societies are packages that are given more attention (Meyer, 2006).

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