Strategies for Marketing Library Services in Universities in South-east Nigeria

Description

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Abstract

This study was designed to investigate the strategies for marketing library services in universities in South-East Nigeria. The study employed a descriptive survey research design.

The population consisted of one hundred and seventy-four library staff, made up of one hundred and one academic librarians and seventy-three library officers in the chosen zone. A population of these library staff was used for the study.

Seven research questions guided the study. Sixty- four item questionnaire was used as instrument for data collection. In addition, structured interview was used for the Public Services Librarians and Reference Librarians of the university libraries.

Mean scores were used to analyze the research questions. Responses obtained from the interview were used in discussing the findings.  The result of data analyzed revealed that: Library services are marketed mainly to achieve high level of customer satisfaction and to maintain library relevance.

Introduction

The concept of library is changing with time and the mission and purpose are also changing. Libraries according to Aguolu and Aguolu (2002) are social institutions, created to conserve knowledge; preserve the cultural heritage; provide information; under-gird and underpin education and research; and to serve as fountains of recreation.

Libraries exist in institutions or establishments to assist in achieving the objectives of their parent organizations.

According to Fatoki (2004), libraries are the primary resource for conducting academic research. University libraries, like other academic libraries, exist to provide information resources from any part of the world and information services to staff and students so as to further the university’s mission of learning, teaching and research.

Library services include provision of materials for undergraduate instruction, term papers and projects as well as supplementary reading; provision of materials in support of post graduate research and materials in support of faculty, external and collaborative researches.

In addition, university libraries provide expensive standard works, especially in the professional disciplines, and materials for personal development (Ifidon, 1999).

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