The Applicability of Societal Marketing Concept by Multinational Oil Companies

Description

– The Applicability of Societal Marketing Concept by Multinational Oil Companies –

Download The Applicability of Societal Marketing Concept by Multinational Oil Companies. Marketing students who are writing their projects can get this material to aid their research work.

Abstract

The fundamental objective(s) of most businesses is primarily to maximize profit(s) without any regard to the threat posed on the environment due to their multifarious businesses activities. This insatiable and inexhaustible quest for profit maximization is been brought under strict scrutiny and great criticisms.

Over the years, various stakeholders have indeed opined that businesses are not in essence set up solely to make profit(s) only rather should include the advancement of the interests and protection of the totality of the society and its environment as a whole.

Due to the recent awareness in the proper role of businesses in the society and has led to an increased sensitivity to social, environmental and ethical issues.

This has further necessitated the need for effective and efficient adoption, implementation and execution of policy guidelines in line with the rudiments, tenets and principles of societal marketing concept postulated by Philip Kotler.

Introduction

Marketing can best be described as a “social process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products and value with others” (Kotler,2000). Modern conceptions of marketing philosophy are usually traced back to the early part of the  twentieth century.

Many marketing theoreticians have concurred that there are five distinct eras in the development of marketing theory and includes the production orientation, product orientation, sales orientation, market orientation, and the societal marketing orientation (Keith,1960; Dawson, 1969; Bartels,  1974; Kotler and Keller, 2006).

The various perspectives on the development of marketing theory are in reality the differences in perspective, with some researchers viewing it not simply as a managerial and economic activity but also as a social process (Bartels, 1970; Bartels, 1974; Hunt, 1976; Kotler, 2000].

The objective of businesses to maximize profit has been under great  criticism. There have been several views that the fundamental objective of businesses should not be to maximise profit only, but should include the advancement of the interests of the society as a whole.

How to Download this Project Material

First, note that we are one of the best and most reliable online platforms because we don’t retain any of your personal information or data as regards making payments online.

PRICE: ₦3,500 ₦3,000  (Three Thousand Naira Only)

Make a bank deposit or mobile transfer of ₦2,000 only to the account given below;

---

Bank Name: UBA Account Number: 1022564031 Account Name: TMLT PRO SERVICES

---

After making the payment, CLICK HERE to send the following on WhatsApp;

• Depositor’s Name or Screenshot of Payment
• Name of the Past Question
• Active Email Address

---

or Call Us On +2348082284439 Once your details have been received and your payment confirmed by us, you will receive the past question in your email or WhatsApp within 5 Minutes.

Guarantee of Getting the Material 

We understand that due to the high rate of fraud, many people are afraid of making purchases online but be rest assured that PastExamQuestions will deliver your material after payment.

Once your details have been received and your payment confirmed by us, you will receive the past question in your email or WhatsApp.

Give us Feedback

Have we been able to satisfy you? How well do you think the material will be helpful after having gone through it? Does the price worth the material?

Let’s hear from you! We recommend that our customers give feedback at the end of every transaction to enable us to serve better. You can do this by clicking the review button on this page.

Where is the review button? >> Just scroll up to where you see reviews