The Impact of Product Development on Banks Performance

Description

– The Impact of Product Development on Banks Performance –

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Abstract

The need for this study being the impact of product development on bank performance was to determine the rate at which the performance of this product is helping the economic development and growth in the banking industry

in the terms of employment, income, staff utilization and technology and serve as an advisory piece to Owners of banks as to how these product can be run to the benefit of the customers who patronize such  product.

This research work is divided into five chapters. One deals with the introduction/background of the study, statement of problems, objectives of the study, research questions, scope of the study, significance of study, limitation of the study and delimitation of terms.

Chapter four deals with presentation and interpretation of data. Chapter five deals with, summary of finding, conclusion and recommendation.

For the purpose of the study, questionnaires were administered to both banks and customers.  Finally, suggestion were made to the bank on how the should establish a good management team for proper co-ordination and marketing of such products.

Introduction

1.1 Background of the Study

Over the years, it has been identify that banks form a significant part of the financial institutions of modern society, because of this structure, and influence on an economy. Banks through their basic roles of researcher mobilization and allocation fro efficient investment play a great role in economic developed of any nation.

According to Nnolin (2001) the stock in trade of banks in Nigerian in the provision of financial services like over draft  facilities, discounting bills of exchange, purchasing and selling securities etc to their customers.

There was time when banks did not see the need for providing adequate services and encourage patronage. Maybe, there was no need for such activities some year’s age, due to the fact that bankers were few and competition was very low.

Today, the level of competition between banks is increasing as in the level of financial competition and sophistication of other banking needs by customers. Olupitan (2002) pointed out the banking in Nigerian is taste becoming not only very competitive but also sophisticated.

The banking industry has zone beyond mere acceptance of deposits, and giving out loans to its customers. Banks has now indicted various new products into the industry.

The stimulate is traced to the unprecedented rise in the number of banks between 1992 to 2001 which resulted into creating a very competitive banking atmosphere among banks; Olupitan (2002) also note that in the early days of banking in Nigeria.

The use of banks services was limited to government, business houses and for ailment in the society. Now, in a bid to line customers to them many banks introduced new product into banking industry.

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