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The Impact of Promotional Activities on the Marketing of Golden Morn Product In Enugu State

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Description

– The Impact of Promotional Activities on the Marketing of Golden Morn Product In Enugu State –

Download The Impact of Promotional Activities on the Marketing of Golden Morn Product In Enugu State. Marketing students who are writing their projects can get this material to aid their research work.

Abstract

Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their public. This includes beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s.

However, this product dealt on the “the impact of promotional activities on the marketing of Golden Morn product in Enugu metropolis. The was divided into five chapter.

The chapter one contained the introductory part of the project. Literature review, research design, data presenting and analysis, conclusion and recommendation made up other four chapters.

The research made use of both primary and secondary data, structured questionnaires were the methods used for the collection from textbook and various research material.

Introduction

One of the major pillars of marketing is the provision of goods and services to satisfy the needs and wants of the consumer data profit to the firm. Thus the provision of product for the satisfaction of the consumer or customer is the focus of marketing thereby making product a fundamental tool of marketing.

But Ebue (1990:1) stated that if your product, package it brilliantly, price it, rightly distribute it well and position it to best meet the needs of customer you must have wasted all the marteting skills if nobody knows you have those things. your customers will only know through promotional activities.

it becomes imperative that a firm must not only create high quality goods that meets the expectations of the target market but tell success story. That is disseminate information about the product attributed  and benefits to the target market.

Adirika, Ebue and Nnolim (2006:35), see promotion as the component used by the organization to inform, educate and persuade the market regarding the company’s offerings:- advertising, personal selling sales promotion, publicity and public relations are the major variable of promotional tools.

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