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The Limitations of Public Relations Practice in Developing Countries

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Description

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Abstract

The study recognizes that there are limitations to effective public relations practice in developing countries. There is grossly under utilization of the potent instrument of public relations.

The objectives of this study include:

To examine the limitations of public relations practice in developing. To satisfy part of the academic requirements for the award of a Master’s Degree in public relations. To provide an academic challenge to scholars in the area of public relations practice in developing. To offer recommendations on what actions to be taken in addressing the identified limitations.

Due to inadequate resources and the need for effective coverage, Nigeria was used as the main unit of analysis, with a sample size of 350.

The research study made use of both primary and secondary data. Albeit, the bulk of the primary data was obtained via the random distribution of structured questionnaires with multiple -choice. The secondary data came from journals, books, past research studies unpublished works etceteras.

Introduction

Development, with respect to countries can be examined from various perspectives, depending on the countries involved For instance, the meaning attached to it by the developed countries could be different from that of the developing or less-developed countries.

This, therefore, suggests that there is not likely to be an all- embracing description or definition acceptable the world over.

However, Rogerian (1996) argued that “development is a widely participatory process of social changes in a society intended to bring about social and material advancement for the majority of people through their gaining of greater control over the environment”.

Similarly, it may not be easy to clearly separate a developing country from a less developed one due to their similarities in terms of features.

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