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The Relevance of Marketing Planning in Achieving the Business Growth of Dealers of Electronics in Imo State

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– The Relevance of Marketing Planning in Achieving the Business Growth of Dealers of Electronics in Imo State –

Download The Relevance of Marketing Planning in Achieving the Business Growth of Dealers of Electronics in Imo State. Marketing students who are writing their projects can get this material to aid their research work.

Abstract

The topic of this research work is the relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis).

Chapter one focuses on the introductory aspect of this work, e.g. problems of the topic, objectives of the research, and research hypothesis.

The review of different writers’  opinion on this research work constitutes chapter two, which is the literature review, it goes further to examine the relevance of marketing planning for the profitability of dealers of electronics. Under this chapter, different types of planning and the benefits of planning were also looked into.

Chapter three deals with the research methodology, this covers the method used in the collection of both primary and secondary data, presentation, analysis, interpretation of data and testing of hypothesis is dealt in chapter four.

Introduction

One of the main reasons for conducting both internal and external analysis of a firm is to gain insight into the organizations fast and present activities, gains and losses, strengths and weaknesses as well as threats and opportunities within and around the business environment.

Thus planning if properly done should stimulate new ways of assessing the business and also generate new strategy option.

Hence, the essence of the exercise is to provide the manager with the information needed for effective marketing planning and   controls as it is indispensable for the realization for the company’s  goals and objectives.

Kootnz and O’ Donnel (1976) opined that planning means deciding in advance what to do, how to do it and who is to do it. In other words, planning bridges the gap between where we are and where we want to be.

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