The Role of Business Communication in Decision Making Process

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INTRODUCTION  

In a world where speed and adaptability can make or break a business, organization increasing is how companies win and keep on winning (Cook and Macaulay, 2004). What separates the winners is the ability to make the rest of the important decisions well and then to make them happen.

The key is not structure but rather an integrated organizational system. Decisions, if you can’t make them; you won’t be an effective manager.

It requires getting the right people focused on those decisions at the right time. That’s true whether the decisions involve the largest issues that a company faces (what’s our strategy?) or more tactical, day-to-day concerns (should we buy more components now or next month? Should we accept this customer’s return?)(Batemanand Snell, 2004).

Survival and long-term success will often depend on finding the right solution. To take the right decision is typically not a simple matter, as most decision problems are highly complex in nature. A key issue for all managers is how far they should share decisions with their team or colleagues (Adair, 2007).

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