The Role Of Mass Media In A Democratic Governance

Description

– The Role Of Mass Media In A Democratic Governance –

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Abstract

This study examines the role of mass media in a democratic governance. Specifically mass Media are generally assumed to play an important role in democracies, but how effective are they in performing this function within specific states hence this study.

The study adopts four specific objectives to the study  which are (i) To ascertain the level of equal media coverage given to political parties to candidates.

(ii) To ascertain the significant relationship between mass media & electioneering campaign. (iii) To ascertain the significant level of mobilization of mass media towards elections and (iv)To determine the significant role mass media plays towards the democratic governance in Nigeria .

The Methodology  of the study includes :design of the study, area of  the study, the population of the study, the sample of the study, the institution of data collection, validation of the instrument, distribution and retrieval of  the instrument and the method of data analysis.

80 administered questionnaire were retrieved from the field while 20 were missed. As a result of findings from this research work, the following recommendation have been suggested:

Since it has been discovered that there is a direct relationship between media coverage and elections result, the mass media should endeavor to give equal media coverage to political parties and their candidates.

Introduction

1.1 Background of the Study

The mass media generally regarded as a channel of communication that are capable of reaching heterogeneous audience simultaneously with uniform message.

They regularly cover all sorts of issues such as health, music, fine art, crime, sport, entertainment, political events among others (Meyer, 2002, Soela 2004). The mass media transmits ideas and new information to target audience in the society.

Tosanisunmi (2004) has observed that the mass media educate, inform and entertain beyond these functions as they also persuade and catalyze for social mobilization.

In other words, the mass media can be regarded as powerful service of information because they have the capability to penetrate every segment of society. They have the ability to disseminate information about issue, ideas and product.

Furthermore, the mass media has that capability to create awareness and knowledge about issues of national interest.

The traditional mass media usually consist of radio, television, newspaper and magazine while the news media involves the internet technologies. Contextually, these media have the responsibility to mobilize for national development.

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