The Use of Figurative Expression in the Language of Advertisement

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Introduction

Figurative expressions are forms of styles in which words are used to express more than they mean ordinarily so as to make the idea very emphatic and effective. On the other hand, hyperbole is one of the figurative expressions and it means the use of the deliberate expression for emphasis to achieve the heightened effect or to produce some effect.

In advertisements, hyperbole is mostly used to capture the interest of the public to patronize the product or the services been advertised. Language forms the fundamental function of communication as a social being.

Man uses it as a medium of communication to help him communicate with other people that live within and beyond our geographical locations. It is noted that our life takes us through sires of activities that demand immense use of language.

Figurative Expression in the language of advertisement is in the family of marketing management tools, which include product, price, promotion mix that also includes advertising sales promotion publicity, personal selling, and product packaging.

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