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Trade Fair as an Instrument of Increasing Sales in Business Organization

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Description

– Trade Fair as an Instrument of Increasing Sales in Business Organization –

Download Trade Fair as an Instrument of Increasing Sales in Business Organization. Business Administration students who are writing their projects can get this material to aid their research work.

Abstract

Trade fair as an instrument of increasing sales in business organization, a case study of Emily Millionare industry Limited in Enugu.  The overview of the unit topic will further strengthen and enhance the business administration and management practice in many cooperate organization in Nigeria.

It will help the top management in the issue of the management of trade fair assets and channel the assets to its appropriate areas.  This study will bring out areas of shortfalls in management of trade fair asset.  Basically, the research is to find out or appraise the cooperate trade fair management practice using Emily Millionaire Industry Limited Enugu.

It also discusses the introduction of cooperate trade fair management practice in particular.  It would identify the immense significance of trade fair management.

Introduction

Trade fair from my own point of view is marketing tool used for increasing sales in business organization.  It is also a form of promotion device or sales promotion strategy whereby producers or agents showcase and demonstrated their product(s) to both middlemen and the ultimate consumer.

Trade fair are time test method of getting buyers and sellers together under mutually legal beneficial condition and are being directed primary of potential customers, while services and goods are featured at trade fair, which are designed to attract immediate prospect and to create awareness.

Visitors participating in these fairs have privilege to physically examine, make movement comparison and learn about new product, market movement, completion and new source.

The forums (show) are usually designed for special groups in a particular geographical area (as made in Nigeria trade fair).

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