Utilization of Integrated Marketing Communications by Registered Manufacturing Companies In Akwa Ibom State, Nigeria

Description

Download Utilization of Integrated Marketing Communications by Registered Manufacturing Companies In Akwa Ibom State, Nigeria. Vocational Education students who are writing their projects can get this material to aid their research work.

Abstract

The purpose of the study was to determine the utilization of integrated marketing communications by manufacturing companies in Akwa Ibom State. Eight research questions were answered while eight null hypotheses were formulated and tested at a 0.05 level of significance.

The study adopted a descriptive survey research design and was carried out in Akwa Ibom State, Nigeria. The population for the study comprised of 213 advertising, marketing and sales managers in the 71 registered manufacturing companies in Akwa Ibom State.

There was no sampling due to the manageable size of the entire population. A structured questionnaire titled the “Utilization of Integrated Marketing Communications Questionnaire” (IUMCQ) was used to collect data for the study.

The instrument was face-validated by five experts. Internal consistency of the questionnaire was determined using Cronbach Alpha reliability method and the overall reliability coefficient of 0.88 was obtained.

Introduction

The fastest channel for which a nation’s achievement of sustainable economic growth and development can be actualized is through manufacturing companies.

In Nigeria, manufacturing companies are the main instruments of rapid growth, structural change and economic sufficiency (Onwualu, 2006).

Manufacturing companies however, can be defined as business ventures that fabricate, process or prepare products from their raw materials stage to their final consumption stage.

According to Osuala (2004), manufacturing companies are those concerned with the conversion of materials into finished products by mechanical or chemical means.

However, in the context of this study, manufacturing companies can be looked at as those companies that transform raw materials from the earth’s crust into semi-finished and finished goods for use by business and final consumers.

How to Download this Project Material

First, note that we are one of the best and most reliable online platforms because we don’t retain any of your personal information or data as regards making payments online.

PRICE: ₦3,500 ₦3,000  (Three Thousand Naira Only)

Make a bank deposit or mobile transfer of ₦2,000 only to the account given below;

---

Bank Name: UBA Account Number: 1022564031 Account Name: TMLT PRO SERVICES

---

After making the payment, CLICK HERE to send the following on WhatsApp;

• Depositor’s Name or Screenshot of Payment
• Name of the Past Question
• Active Email Address

---

or Call Us On +2348082284439 Once your details have been received and your payment confirmed by us, you will receive the past question in your email or WhatsApp within 5 Minutes.

Guarantee of Getting the Material 

We understand that due to the high rate of fraud, many people are afraid of making purchases online but be rest assured that PastExamQuestions will deliver your material after payment.

Once your details have been received and your payment confirmed by us, you will receive the past question in your email or WhatsApp.

Give us Feedback

Have we been able to satisfy you? How well do you think the material will be helpful after having gone through it? Does the price worth the material?

Let’s hear from you! We recommend that our customers give feedback at the end of every transaction to enable us to serve better. You can do this by clicking the review button on this page.

Where is the review button? >> Just scroll up to where you see reviews