{"id":13103,"date":"2023-01-23T04:52:58","date_gmt":"2023-01-23T04:52:58","guid":{"rendered":"https:\/\/file.currentschoolnews.com\/?post_type=product&p=13103"},"modified":"2023-01-23T08:03:38","modified_gmt":"2023-01-23T08:03:38","slug":"appraisal-of-the-effect-of-selected-marketing-communication-models-for-an-effective-rebranding-nigeria-project","status":"publish","type":"product","link":"https:\/\/pastexamquestions.com\/product\/appraisal-of-the-effect-of-selected-marketing-communication-models-for-an-effective-rebranding-nigeria-project\/","title":{"rendered":"Appraisal of the Effect of Selected Marketing Communication Models for an Effective Rebranding Nigeria Project"},"content":{"rendered":"

Download Appraisal of the Effect of Selected Marketing Communication Models for an Effective Rebranding Nigeria Project<\/strong><\/span>. Marketing\u00a0students who are writing their projects can get this material to aid their research work.<\/span><\/p>\n

Abstract<\/b><\/h2>\n

The image of Nigeria and Nigerians has been highly corroded amongst her international<\/em> public. This has a lot of implications on the country\u2019s social<\/em>, economic, technological, and political<\/em> relations with other nations and people.<\/p>\n

This study was therefore motivated by the desire to discover the best marketing communications approach for rebranding programs in Nigeria.<\/p>\n

The population of the study was made up of all staff of the Federal Government Ministries and Agencies that manage image\/rebranding programs. They have a total population estimate of 1,200,000 people. The data collection was by questionnaire.<\/p>\n

A sample size of 400 was determined by the Taro Yamane formula. The reliability and validity test was done with Cronbach Alpha, with a value of 0.85 and an inter-item (standardized) coefficient of 0.89. The five hypotheses formulated were tested with ANOVA (hypotheses 1, 2, and 4) and Chi-Square (hypotheses 3 and 5).<\/p>\n

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Introduction<\/span><\/span><\/strong><\/h2>\n

Over the years, the image of Nigeria and Nigerians (that is, how our external publics see us) has been quite negative. The image of Nigeria and Nigerians has a lot of implications on our social, economic, technological, and political success or failure as a people.<\/p>\n

It is based on this that various administrations in Nigeria have embarked on one image-management project or the other, including the \u201cHeart of Africa\u201d program of the Obasanjo regime to the recent \u201cRebranding Nigeria\u201d program, all to no avail.<\/p>\n

Dora Akunyili (2009:2) campaigned that the National Rebranding Project is a systematic response to address the country\u2019s negative image problem. The rebranding initiative drew heavily from the internal components of the previous image project, \u2018Heart of Africa.\u2019<\/p>\n

It is designed to be people-centered through the Private, Public, and People’s Partnership (PPPP) paradigm shift. This campaign sought to bring about attitudinal change, reorientation, revive cultural values and instill a renewed spirit of patriotism and hope in all Nigerians.<\/p>\n

Thus, a lot of public outbursts, cynicism, and criticisms greeted the rebranding Nigeria project championed by the ex-Minister of Information, Professor Dora Akunnyili. Many social commentators argue that the right marketing communications models and strategies were not employed by the implementers.<\/p>\n

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