{"id":14171,"date":"2022-06-29T04:23:15","date_gmt":"2022-06-29T04:23:15","guid":{"rendered":"https:\/\/file.currentschoolnews.com\/?post_type=product&p=14171"},"modified":"2022-06-29T13:11:44","modified_gmt":"2022-06-29T13:11:44","slug":"application-of-customer-driven-marketing-strategies-to-government-housing-development-programmes-in-nigeria","status":"publish","type":"product","link":"https:\/\/pastexamquestions.com\/product\/application-of-customer-driven-marketing-strategies-to-government-housing-development-programmes-in-nigeria\/","title":{"rendered":"Application of Customer-Driven Marketing Strategies to Government Housing Development Programmes in Nigeria"},"content":{"rendered":"

– Application of Customer-Driven Marketing Strategies to Government Housing Development Programmes in Nigeria –<\/strong><\/span><\/p>\n

Download Application of Customer-Driven Marketing Strategies to Government Housing Development Programmes in Nigeria<\/strong><\/span>. Marketing students who are writing their projects can get this material to aid their research work.<\/span><\/span><\/p>\n

Abstract<\/b><\/span><\/h2>\n

This study assessed the extent of the application of customer-driven marketing strategies to government housing development programmes in Nigeria, with particular emphasis on the National Housing Fund (NHF) scheme.<\/p>\n

The study objectives were to ascertain the adequacy of; (i) the application of market segmentation, targeting, differentiation and positioning by the NHF implementers, (ii) the consideration given to the inputs from the intended beneficiaries of the NHF scheme,<\/p>\n

(iii) the promotional campaigns of the NHF scheme, (iv) the delivery channels of the NHF scheme and (v) the consideration given to the specific affordability needs of the intended beneficiaries in the NHF affordability criteria.<\/p>\n

The study adopted the survey research method. Various offices of the Federal Mortgage Bank of Nigeria (FMBN), the implementers of the NHF scheme, were sampled. The Abuja Head Office of the FMBN, the zonal offices in Lagos, Port Harcourt, Ibadan and Enugu, as well as the 19 state\/district offices in these zones were studied.<\/p>\n

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Introduction<\/span><\/span><\/strong><\/span><\/h2>\n

The American Heritage Dictionary of English language (2009) defined housing as a building or other shelter in which people live. Throughout recorded history, mankind has been concerned with the provision of adequate shelter and the development of safe and comfortable physical environment in which to live.<\/p>\n

Ademuliyi (2010) noted that housing is viewed world-wide as one of the basic necessities of life and a pre-requisite to survival of man (Onibokun, 1983; United Nations, 1992; Salau, 1990).<\/p>\n

A house is a place which provides shelter, refuge, comfort, security, and dignity. The housing industry can be a stimulus to national economy (Onibokun, 1983).<\/p>\n

A house also provides the physical framework in which human, social, economic, and cultural resources are realized, enriched and integrated. In the traditional African setting, in particular, housing is, in fact, one of the highly valued material properties.<\/p>\n

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