{"id":19043,"date":"2023-01-31T09:38:08","date_gmt":"2023-01-31T09:38:08","guid":{"rendered":"https:\/\/file.currentschoolnews.com\/?post_type=product&p=19043"},"modified":"2023-01-31T12:59:02","modified_gmt":"2023-01-31T12:59:02","slug":"a-study-on-the-personal-factors-influencing-nigerian-consumer-buying-behavior","status":"publish","type":"product","link":"https:\/\/pastexamquestions.com\/product\/a-study-on-the-personal-factors-influencing-nigerian-consumer-buying-behavior\/","title":{"rendered":"A Study on the Personal Factors Influencing Nigerian Consumer Buying Behavior"},"content":{"rendered":"

Download A Study on the Personal Factors Influencing Nigerian Consumer Buying Behavior<\/strong><\/span>. Accounting students who are writing their projects can get this material to aid their research work.<\/span><\/p>\n

Abstract<\/b><\/h2>\n

As seller are making efforts to understand the buying behavior of consumers, which will help their business make more profit, increase market share and improve consumers shopping experience, the study of the personal factor influence is important.<\/p>\n

The research seek to study the personal factor influence on consumer buying behavior in Nigeria which comprised of three sub- factors; Age, Occupation, Economic status as the independent variable which when satisfied would lead to understanding consumer buying behavior.<\/p>\n

The objective of the research is to Study the personal factors influencing consumer buying behavior specifically in purchasing products and to provide insight into understanding the extent to which personal factors influence consumer buying behavior.<\/p>\n

Relevant literature(s) were also used to establish opinions and supporting works of several researches to the importance of the research. primary data were collected through the use of structured questionnaires and data was analyzed using statistical package for social science (SPSS).<\/p>\n

Other tools like frequencies, bar-charts and percentages were used to analyze data. the results and findings as shown in the paper solved my research questions completely, and accurately.<\/p>\n

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Introduction<\/span><\/span><\/strong><\/h2>\n

Consumer buying behavior refers to the buying habit of the final user of a product; organizations in this present digital age are created for the purpose of satisfying the needs and wants of the consumer.<\/p>\n

Business organizations have made the study of consumer buying behavior a priority in order to get closer to the consumer to understand how and why they buy. There are many factors that influence the buying behavior of the consumer.<\/p>\n

Understanding these factors would help business organization record high profitability and more market share. With this kind of information, organizations will know just how to reach their target consumers, and know exactly where to find them.<\/p>\n

Nigerian consumers who are purchasing products have disposed different purchasing habits. While purchasing products, consumers consider different influential factors like quality, design and features, technology, brand name, packaging, price.<\/p>\n

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