{"id":20221,"date":"2022-10-13T04:20:39","date_gmt":"2022-10-13T04:20:39","guid":{"rendered":"https:\/\/file.currentschoolnews.com\/?post_type=product&p=20221"},"modified":"2022-10-13T13:53:17","modified_gmt":"2022-10-13T13:53:17","slug":"analysis-of-the-role-of-packaging-as-a-promotional-tool-in-the-marketing-of-different-brands-of-weavons","status":"publish","type":"product","link":"https:\/\/pastexamquestions.com\/product\/analysis-of-the-role-of-packaging-as-a-promotional-tool-in-the-marketing-of-different-brands-of-weavons\/","title":{"rendered":"Analysis of the Role of Packaging as a Promotional Tool in the Marketing of Different Brands of Weavons"},"content":{"rendered":"

– Analysis of the Role of Packaging as a Promotional Tool in the Marketing of Different Brands of Weavons –<\/strong><\/span><\/p>\n

Download Analysis of the Role of Packaging as a Promotional Tool in the Marketing of Different Brands of Weavons<\/strong><\/span>. Marketing students who are writing their projects can get this material to aid their research work.<\/span><\/span><\/p>\n

Abstract<\/b><\/span><\/h2>\n

The purpose of this research work is to analyze the role of packaging as a promotional tool in the marketing of different brands of weavons. In nowadays competitive marketing environment the role of package has changed due to increasing self-service and changing consumers\u2019 lifestyle.<\/p>\n

Firms\u2019 interest in package as a promotional tool is growing increasingly. Package becomes an ultimate selling proposition stimulating impulsive buying behaviour, increasing market share and reducing promotional costs.<\/p>\n

However, the following objectives were formulated; to analyze the extent packaging influences buying behaviours find out the impact of a change in package on the sales of the product, to ascertain whether brand packaging promote the company\u2019s image, to know the extent producers consider packaging in their product decisions, to determine if consumes associate the appearance of a product to its quality.<\/p>\n

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Introduction<\/span><\/span><\/strong><\/span><\/h2>\n

In nowadays competitive marketing environment the role of package has changed due to increasing self-service and changing consumers\u2019 lifestyle. Firms\u2019 interest in package as a promotional tool is growing increasingly.<\/p>\n

Package becomes an ultimate selling proposition stimulating impulsive buying behaviour, increasing market share and reducing promotional costs.<\/p>\n

According to Rundh (2005:672) package attracts consumer\u2019s attention to particular brand, enhances its image, and influences consumer\u2019s perceptions about product.<\/p>\n

Also package imparts unique value to products and works as a tool for differentiation, i.e. helps consumers to choose the product from wide range of similar products, stimulates customers buying behavior.<\/p>\n

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