{"id":6552,"date":"2022-10-26T07:18:53","date_gmt":"2022-10-26T07:18:53","guid":{"rendered":"https:\/\/file.currentschoolnews.com\/?post_type=product&p=6552"},"modified":"2022-10-26T10:27:36","modified_gmt":"2022-10-26T10:27:36","slug":"the-role-of-marketing-in-the-development-of-tourism-industry-in-nigeria","status":"publish","type":"product","link":"https:\/\/pastexamquestions.com\/product\/the-role-of-marketing-in-the-development-of-tourism-industry-in-nigeria\/","title":{"rendered":"The Role of Marketing in the Development of Tourism Industry in Nigeria"},"content":{"rendered":"

– The Role of Marketing in the Development of Tourism Industry in Nigeria –<\/strong><\/span><\/p>\n

Download The Role of Marketing in the Development of Tourism Industry in Nigeria<\/strong><\/span>. Students who are writing their projects can get this material to aid their research work.<\/span><\/span><\/p>\n

Abstract<\/strong><\/h3>\n

This topic \u201cThe role of marketing in the development of tourism in Nigeria using Nike lake Resort Enugu as a case study\u201d was carried out to show how Nike lake resort provides satisfaction to customers through sales promotion as the role of marketing in the development of tourism.<\/p>\n

The research is an attempt to give a summary of this work, draw a vivid picture of what the research work is all about while at the same time highlight the purpose, methods and results of the study. The study was divided into first chapters.<\/p>\n

However, the purpose of the study covered specifically the following critical areas: determine how sales promotion contributed in the profit motive of the firm used as the case study, determines how customers were stimulated to patronize the hotel.<\/p>\n

Consequently, in order to ensure that the purpose for the study were achieved the researcher strategically adopted the tools outlined contribution to the findings. The techniques and tools employed were as follows.<\/p>\n

Sample survey preliminary test, source of data collection, sample size, research population and statistical analysis, All of which we discussed in chapter 3.<\/p>\n

The information gathered through the questionnaire distributed were used in data analysis in chapter four (4) of this study. In the data analysis, table and percentages were used for analyzing the questionnaires.<\/p>\n

In fact, hypothesis formulated in chapter four using chi-square (x2<\/sup>) technique. The purpose of which as that it provided accuracy and could be used for one or more variables the results of the hypothesis were summarized in chapter five (5) of this work.<\/p>\n

In conclusion therefore, it is worthy of note that the adoption of application of the above approaches and or techniques were with the sincere believe to providing an acceptable and reliable information for this research work which at the same time serves as a reference point for subsequent research studies in a related topic<\/p>\n

\"\"<\/span><\/a><\/p>\n

Introduction<\/strong><\/h3>\n

1.1 Background of the Study<\/strong><\/p>\n

There is no gain saying the fact that the ultimate aim of every business undertaking is to maximize profit. Some organizations fail to recognize that satisfaction is synonymous with profitability.<\/p>\n

This means that until a consumer is satisfied with an offering, the organization has not achieved its profit goals. In fact marketing as one of the management functions\u00a0 has numerous contribution to make in tourism development.<\/p>\n

Marketing is the management function which organization and directs all those business activities involved in assessing and converting customer purchasing power into effective demand for a specific product<\/p>\n

or services to the final consumer or use so as to achieve the profit target or other objectives set by the company, it was seated by British institution of marketing.<\/p>\n

J. KRIPPERDORT (1979:35) defined marketing in tourism as the systematic and co-ordinate execution of business which by tourist undertaking to achieve optimal satisfaction of the need of identifiable consumer groups and in doing so to achieve appropriate profit for themselves.<\/p>\n

In any business there is the need to understand the marketing mix in order to be successful. Not to over emphasis on this 7P\u2019s of tourism.<\/p>\n

This 7p\u2019s examined the marketing mix of tourism, the product element, the price element, the promotion element, the place (destination) element, the people element, the process element and the physical evidence element.<\/p>\n

These are applied to the package holiday sector of travel industries to illustrate the importance of each element. On this belief emphasis on 7P\u2019s, Tourism which is defined as the practice of travelling for pleasure, especially during holidays and the business of providing holidays tours, hotels etc for tourist.<\/p>\n

Tourism is also the sum of the phenomena and relationship arising from the travel and stay of non-residents and is not connected with any earning activity. Defined by 2 HANILIER and KRAFT<\/p>\n

\"\"<\/span><\/a><\/p>\n

How to Download this Project Material<\/strong><\/span><\/h2>\n

First, note that we are one of the best and most reliable online platforms because we don\u2019t retain any of your personal information or data as regards making payments online.<\/span><\/p>\n

PRICE: <\/strong>\u20a63,500<\/b><\/del><\/span> \u20a63,000\u00a0 (Three Thousand Naira Only)<\/b><\/span><\/h2>\n

\"\"<\/span><\/a><\/h2>\n

Make a bank deposit or mobile transfer of \u20a62,000\u00a0<\/strong>only to the account given below;<\/span><\/p>\n

\n

Bank Name:<\/b>\u00a0UBA Account Number:<\/b>\u00a01022564031 Account Name:<\/b>\u00a0TMLT PRO SERVICES<\/span><\/p>\n

\n

After making the payment,\u00a0CLICK HERE\u00a0<\/strong><\/a>to send the following on WhatsApp;<\/span><\/p>\n