{"id":6872,"date":"2022-09-26T04:36:53","date_gmt":"2022-09-26T04:36:53","guid":{"rendered":"https:\/\/file.currentschoolnews.com\/?post_type=product&p=6872"},"modified":"2022-09-26T09:35:54","modified_gmt":"2022-09-26T09:35:54","slug":"ascertain-the-believability-of-health-news-on-social-media","status":"publish","type":"product","link":"https:\/\/pastexamquestions.com\/product\/ascertain-the-believability-of-health-news-on-social-media\/","title":{"rendered":"Ascertain the Believability of Health News on Social Media"},"content":{"rendered":"

– Ascertain the Believability of Health News on Social Media –<\/strong><\/span><\/p>\n

Download Ascertain the Believability of Health News on Social Media<\/strong><\/span>. Mass Communication students who are writing their projects can get this material to aid their research work.<\/span><\/span><\/p>\n

Abstract<\/b><\/span><\/h2>\n

Online news is gradually settling in as one of the recognized medium of news dissemination. There are however worries on the credibility of such news considering the fact that anyone can be a news agent on the internet.<\/p>\n

One news people rarely play with is news concerning their health so they are mostly likely to in desperation make use of news on health matters they come across. This research work seeks to ascertain the level of believability of health news on social media. T<\/p>\n

he researcher using a multi stage sampling system studied a total of 151 people. Findings showed that people are aware of health news on social media and make use of this news but mostly believe it only when they are sure of the credibility of the source.<\/p>\n

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Introduction<\/span><\/span><\/strong><\/span><\/h2>\n

Effective communication is the bedrock of any industry, which includes using the right tools to disseminate reliable, credible, and useful information to one\u2019s target audience. A lack of effective communication creates various problems in the interaction chain.<\/p>\n

Social media is a major factor in influencing various aspects of consumer behaviour including awareness, information acquisition, opinions, attitudes, purchase behaviour, and post-purchase communication and evaluation (Obar and Wildman, 2015).<\/p>\n

According to Kaplan and Haenlein(2010), consumers can be influenced by the reviews of other consumers who have bought similar products and services, especially if the reviews are on the negative side.<\/p>\n

Globally, an average of 41 percent of consumers are more likely to share a negative experience via Twitter or by writing a review, while 59 percent of consumers are less likely to share it (Kietzmann and Kristopher, 2011).<\/p>\n

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