{"id":6934,"date":"2022-10-04T07:27:00","date_gmt":"2022-10-04T07:27:00","guid":{"rendered":"https:\/\/file.currentschoolnews.com\/?post_type=product&p=6934"},"modified":"2022-10-04T14:15:03","modified_gmt":"2022-10-04T14:15:03","slug":"audience-perception-of-obstructive-advertisement-in-super-story","status":"publish","type":"product","link":"https:\/\/pastexamquestions.com\/product\/audience-perception-of-obstructive-advertisement-in-super-story\/","title":{"rendered":"Audience Perception of Obstructive Advertisement in Super Story"},"content":{"rendered":"

– Audience Perception of Obstructive Advertisement in Super Story –<\/strong><\/span><\/p>\n

Download Audience Perception of Obstructive Advertisement in Super Story<\/strong><\/span>. Students who are writing their projects can get this material to aid their research work.<\/span><\/span><\/p>\n

Abstract<\/strong><\/h3>\n

There has never been any profession that has received so much criticism than advertising. There is generally, feelings and attitudes among the average consumers who always accuse advertising of making exaggerated claims about products.<\/p>\n

The assumption is that since advertising has the duty to portray a given product in the most favourable light, it can only do so by speaking in superlative terms.<\/p>\n

Using the survey research design and the questionnaire as instrument of data collection, this work investigated the perception of viewers of Super Story television drama on the obtrusiveness of advertisements that are a major feature of the programme.<\/p>\n

The data generated were presented in tables using simple percentage.<\/p>\n

The study reached the conclusion that adverts in the programme be moderated to accommodate the interest of the audience.<\/p>\n

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Introduction<\/strong><\/h3>\n

1.1 Background of the Study<\/strong><\/p>\n

Television advertising has traditionally been purchased on the basis of programme audience measures. These metrics are used both to select the programmes in which to advertise and to negotiate the rates for huge sums of money in advertising spending.<\/p>\n

While measures of the programme audience are appropriate for marketers considering branded entertainment (i.e., product placement), programme ratings have shortcomings in advertising planning.<\/p>\n

Chief among them is the discrepancy between measures of the audience with the opportunity to see the programme and measures of the audience with the opportunity to see the programme\u2019s commercial breaks.<\/p>\n

Advertisers are not primarily concerned with programme audiences but rather with the audience that particular commercials may reach. According to Poltrack (2006), \u201cthe relationship between program audiences and commercial audiences was found to be very stable over time and by programme.\u201d<\/p>\n

If this is the case, established programme audience measures may be effective proxies for the potential commercial audience. As such, media planners and their clients can simply use these metrics to choose programmes in which to place commercials.<\/p>\n

However, the appropriateness of programme audience measures for such decisions is more tenuous if the relationship between viewers\u2019 opportunities to see programmes and their opportunities to see commercial breaks varies significantly across programmes or within a given episode.<\/p>\n

Steinberg and Hampp (2007) also report that programme audiences may be approximately 5%\u201310% higher than potential commercial audiences. If the price charged for advertising is based on the average programmes audience, this discrepancy effectively increases the cost of reaching a given number of viewers.<\/p>\n

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