{"id":7849,"date":"2022-11-24T04:51:52","date_gmt":"2022-11-24T04:51:52","guid":{"rendered":"https:\/\/file.currentschoolnews.com\/?post_type=product&p=7849"},"modified":"2022-11-24T09:05:45","modified_gmt":"2022-11-24T09:05:45","slug":"utilization-of-non-price-competition-marketing-strategies-by-breweries-in-nigeria","status":"publish","type":"product","link":"https:\/\/pastexamquestions.com\/product\/utilization-of-non-price-competition-marketing-strategies-by-breweries-in-nigeria\/","title":{"rendered":"Utilization of Non-Price Competition Marketing Strategies by Breweries in Nigeria"},"content":{"rendered":"

– Utilization of Non-Price Competition Marketing Strategies by Breweries in Nigeria –<\/strong><\/span><\/p>\n

Download Utilization of Non-Price Competition Marketing Strategies by Breweries in Nigeria<\/strong><\/span>. Accounting students who are writing their projects can get this material to aid their research work.<\/span><\/span><\/p>\n

Abstract<\/b><\/span><\/h2>\n

The major purpose of this study was to determine the utilization of non-price competition marketing strategies by breweries operating in Nigeria.<\/p>\n

The study has five specific purposes.\u00a0Five research questions<\/em>\u00a0were raised and eight null hypotheses were formulated for this study. Literature was reviewed on the conceptual and theoretical frameworks.<\/p>\n

A survey research design was employed for the study. The study covered six geopolitical zones of South-south, south-east, South-west, Northcentral North West and northeast. The\u00a0population for this study<\/em>\u00a0was drawn from\u00a0breweries operating in Nigeria<\/em>.<\/p>\n

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Introduction<\/span><\/span><\/strong><\/span><\/h2>\n

The aim of companies to maximize profit and remain consistently viable in their chosen businesses is usually threatened by other companies producing similar or identical goods or services for the same market.<\/p>\n

Those companies producing the same goods or services for the same market are looked at as competitors or business rivals.<\/p>\n

Competition is an activity in which persons or organizations contest in races, trade or sports. Kotler (2003) says that competition includes all the actual and potential rival offerings and substitutes that a buyer might consider. Price is the monetary value attached to goods and services. It is also one of the marketing mix variables.<\/p>\n

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How to Download this Project Material<\/strong><\/span><\/h2>\n

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