{"id":8027,"date":"2022-12-15T09:00:55","date_gmt":"2022-12-15T09:00:55","guid":{"rendered":"https:\/\/file.currentschoolnews.com\/?post_type=product&p=8027"},"modified":"2022-12-15T13:28:05","modified_gmt":"2022-12-15T13:28:05","slug":"the-implications-of-creativity-and-innovation-on-organizational-growth-of-selected-manufacturing-firms-in-northwest-nigeria","status":"publish","type":"product","link":"https:\/\/pastexamquestions.com\/product\/the-implications-of-creativity-and-innovation-on-organizational-growth-of-selected-manufacturing-firms-in-northwest-nigeria\/","title":{"rendered":"The Implications of Creativity and Innovation on Organizational Growth of Selected Manufacturing Firms in Northwest, Nigeria"},"content":{"rendered":"

– The Implications of Creativity and Innovation on Organizational Growth of Selected Manufacturing Firms in Northwest, Nigeria –<\/strong><\/span><\/p>\n

Download The Implications of Creativity and Innovation on Organizational Growth of Selected Manufacturing Firms in Northwest, Nigeria<\/strong><\/span>. Students who are writing their projects can get this material to aid their research work.<\/span><\/span><\/p>\n

Abstract<\/strong><\/h3>\n

The mission and vision statements of most of the Nigerian manufacturing companies are not explicit about setting an enabling environment for creativity and innovation to strive. The study investigated implications of creativity and\u00a0 innovation\u00a0 on\u00a0 organizational\u00a0 growth of selected manufacturing firms in North-West Nigeria.<\/p>\n

The specific objectives of\u00a0 the study were to: assess the nature of the relationship between creativity and product diversification, ascertain how innovation affects\u00a0 organizational\u00a0 competitiveness, determine the extent of the relationship among innovation,<\/p>\n

market\u00a0 share\u00a0 and\u00a0 profitability, investigate how creativity affects product development and ascertain the nature of the relationship between innovation and market penetration. The study adopted survey research design. Primary and secondary sources of data were used.<\/p>\n

The\u00a0 population of the study was 2840 comprising of senior and junior staff of the selected manufacturing firms in NorthWest Nigeria. Cochran formula was used to determine the sample size of 553. Content validity was measured by experts from the industry and academia.<\/p>\n

Spearman rank-order correlation coefficient was used to test reliability which gave a coefficient of 0.87. The statistical tools used in data analyses were pearson product-moment correlation coefficient, simple\u00a0 linear\u00a0 regression\u00a0 and\u00a0 multiple regression.<\/p>\n

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Introduction<\/strong><\/h3>\n

1.1 Background of the Study<\/strong><\/p>\n

Creativity is the ability to produce new and unique ideas; innovation is the implementation of that creativity, which is the introduction of a new idea, solution, process, or product, (Nwafor, 2007).<\/p>\n

Creativity is the driving force behind innovation and the incorporation of looking at things from a different perspective and freedom of restrictions by rules and written\u00a0 or\u00a0 unwritten norms, (Ruttan, 2001).<\/p>\n

Audretsch (2007) sees new products, services, ideas, and machines as what creativity is all about. Creativity is the ability to make or otherwise bring into existence something new, whether a new solution to a problem, a new method or device (Galli and Perlmans, 2000). Creativity refers to the invention or origination of any thing that has value.<\/p>\n

Hansson (2012) affirms that creativity is the bringing into being of something which did not exist before, either as a product, a process or a thought. Creativity can be used to make products, processes and services better and it can be used to create them in the first\u00a0 place (Bruce\u00a0 and\u00a0 Mohsin, 2006).<\/p>\n

Creativity is a process by which a symbolic domain in the culture\u00a0 is changed, it goes hand in hand with innovation, and there is no innovation without creativity (Bresnahan, 2010). Creativity is about the generation and sharing of ideas and innovation is the process whereby creative ideas are implemented (Drucker, 1985).<\/p>\n

Creativity is the ability to\u00a0 transcend\u00a0 traditional ideas, rules, patterns, relationship, or the like and to create meaningful new ideas, methods and interpretations. People who are creative and\u00a0 people\u00a0 who\u00a0 are innovative\u00a0 may have very different perspectives.<\/p>\n

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