{"id":8192,"date":"2022-06-29T04:46:34","date_gmt":"2022-06-29T04:46:34","guid":{"rendered":"https:\/\/file.currentschoolnews.com\/?post_type=product&p=8192"},"modified":"2022-06-29T10:57:45","modified_gmt":"2022-06-29T10:57:45","slug":"effect-of-product-packaging-on-nigerian-consumers-behaviour","status":"publish","type":"product","link":"https:\/\/pastexamquestions.com\/product\/effect-of-product-packaging-on-nigerian-consumers-behaviour\/","title":{"rendered":"Effect of Product Packaging on Nigerian Consumers\u2019 Behaviour"},"content":{"rendered":"

– Effect of Product Packaging on Nigerian Consumers\u2019 Behaviour –<\/strong><\/span><\/p>\n

Download Effect of Product Packaging on Nigerian Consumers\u2019 Behaviour<\/strong><\/span>. Business Administration students who are writing their projects can get this material to aid their research work.<\/span><\/span><\/p>\n

Abstract<\/b><\/span><\/h2>\n

The sole purpose of this research is to determine the effect of product packaging on Nigerian consumers. The knowledge derived from relevant literature was used to draft out organized questionnaires to be filled by respondents residing in Yola and Jimeta towns, Adamawa State, Nigeria.<\/p>\n

A total of 270 questionnaires were distributed to respondents but only 222 questionnaires turned out valid. With the information gathered, it underwent analysis with the help of SPSS 21.0 and Microsoft Excel software. On the SPSS package, correlation and significance (2 tailed) were used as statistical tools.<\/p>\n

Recommendations are that marketers should know and understand the importance of product packaging because of its benefits as Nigerian consumers consider the packaging of products at the time of purchase.<\/p>\n

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Introduction<\/span><\/span><\/strong><\/span><\/h2>\n

Packaging of products dates back to more than 5000 years and initially leaves were used to package products. After the use of leaves, an Englishman was the first to use metal packaging made out of sheet metal \u2018\u2019canister\u2019\u2019. Gradually, the use of plastic replaced the initial forms of packaging (ambalaj).<\/p>\n

Product packaging has become a form of publicity of that particular product. Packaging of a product is defined as the wrapping material used on a product in order to contain, identify, protect, display and promote (Entrepreneur).<\/p>\n

According to (Rizwan Ahmed) the packaging color, wrapper, quality and other characteristics stimulates the consumer\u2019s behaviour.<\/p>\n

Consumers purchase products to satisfy their needs. A consumer is one who buys products and services for his\/ her personal use and there are different reasons why individuals spend their hard earned money to buy products and services.<\/p>\n

People acquire products because of the desire to fulfil their basic needs e.g. thirst, hunger, shelter etc. It could also be as a result of impulse buying. Impulse buying is simply an unplanned decision to buy (Business Dictionary).<\/p>\n

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