{"id":8882,"date":"2022-07-06T04:06:59","date_gmt":"2022-07-06T04:06:59","guid":{"rendered":"https:\/\/file.currentschoolnews.com\/?post_type=product&p=8882"},"modified":"2022-07-06T08:19:50","modified_gmt":"2022-07-06T08:19:50","slug":"a-study-on-factors-influencing-nigerian-online-consumer-purchase-behavior","status":"publish","type":"product","link":"https:\/\/pastexamquestions.com\/product\/a-study-on-factors-influencing-nigerian-online-consumer-purchase-behavior\/","title":{"rendered":"A Study on factors influencing Nigerian online consumer purchase behavior"},"content":{"rendered":"

– A Study on factors influencing Nigerian online consumer purchase behavior –<\/strong><\/span><\/p>\n

Download A Study on factors influencing Nigerian online consumer purchase behavior<\/strong><\/span>. Business Education students who are writing their projects can get this material to aid their research work.<\/span><\/span><\/p>\n

Abstract<\/b><\/span><\/h2>\n

The purpose of this research is to explore the factors that influence Nigerian online consumer purchase behavior.<\/p>\n

After a detailed relevant literature and theoretical framework on factors influencing Nigerian online consumer purchase behavior, researcher framed a well-structured questionnaire for collecting required information from a sample of 300 Nigerian customers out of which 217 valid responses received.<\/p>\n

The collected data were summarized, coded, and controlled by using SPSS 21.0 along with Microsoft Excel software packages and analyzed by using statistical tools like observance of percentile and correlation.<\/p>\n

Out of 217 respondents, 52.1 percent of Nigerian consumers stated product quality as the most frequent factor that affects their online purchase behavior as against just 23.5 percent opted trust.<\/p>\n

Brand image came down as a second priority with 44.7 percent as a factor that affects online consumer purchase behavior.<\/p>\n

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Introduction<\/span><\/span><\/strong><\/span><\/h2>\n

With the speedy development of technology and the increase in internet usage across the globe, people are no longer interested in word of mouth or physical interactions rather they prefer communicating and gathering of information through forum, chat rooms, blogs and new groups ( Fei 2011, 2011).<\/p>\n

Online business operations and e-commerce has inspired many businesses and companies to set up their business transactions over the internet. This singular act has made life easy for the common man.<\/p>\n

Recent data have shown that Nigeria has been ranked as number one in Africa and number eight in the world with the rate of sixty-three million internet users.<\/p>\n

Data for Facebook users alone rate up to sixteen million users in Nigeria. (Nigeria ranks No 1 in internet usage in Africa, 2016). The internet is a platform for networking and also dissemination of information. One of the purposes of the internet is for purchasing of goods and services (Burrows, 2001).<\/p>\n

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