{"id":9139,"date":"2023-09-04T04:52:41","date_gmt":"2023-09-04T04:52:41","guid":{"rendered":"https:\/\/file.currentschoolnews.com\/?post_type=product&p=9139"},"modified":"2023-09-04T08:41:54","modified_gmt":"2023-09-04T08:41:54","slug":"the-extent-of-utilization-of-social-media-by-entrepreneurs-as-marketing-strategy","status":"publish","type":"product","link":"https:\/\/pastexamquestions.com\/product\/the-extent-of-utilization-of-social-media-by-entrepreneurs-as-marketing-strategy\/","title":{"rendered":"The Extent of Utilization of Social Media by Entrepreneurs as Marketing Strategy"},"content":{"rendered":"

Download The Extent of Utilization of Social Media by Entrepreneurs as Marketing Strategy<\/strong><\/span>. Mass Communication students who are writing their projects can get this material to aid their research work.<\/span><\/span><\/p>\n

Abstract<\/b><\/span><\/h2>\n

The study examined the extent of utilization of social media by entrepreneurs in Anambra State.\u00a0 The study adopted the descriptive survey research design and used a population of 1450 entrepreneurs out of which 10% sample size was taken.\u00a0 Four research questions were used to guide the study, four null hypotheses were tested.<\/p>\n

The questionnaire was used as the main data collection instrument, the mean and standard deviation was used to answer the research questions. The analysis of data collected was derived using t-test analysis tested at 0.05 level of significance.<\/p>\n

Findings made from the study showed that entrepreneurs in Anambra State mostly utilized social media sites which created much traffic for them in marketing their products as compared to those that generated low traffic.<\/p>\n

Social media such as Facebook, WhatsApp and blackberry messenger were noted to be highly used by marketers in creating brand awareness.<\/p>\n

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Introduction<\/span><\/span><\/strong><\/span><\/h2>\n

In the old days, the traditional medium of advertising which is also known as a non-targeted advertising via newspapers, magazines, radio, television, and direct mail were the only way to communicate with the audience.<\/p>\n

These media make targeting specific buyers with individualized messages very difficult (Scott, 2010).<\/p>\n

For a long time commercial media have been used to convey messages designed to develop consumers\u2019 attitudes and feelings towards brands.<\/p>\n

Today, many of the messages are designed to provoke audiences into responding, either physically, cognitively, or emotionally, (Baines, Fill and Page, 2011).<\/p>\n

Traditional media, also known as old media, has been used in the marketing advertising world for years. Traditional media encompasses that of television, newspaper, radio and magazine advertisements.<\/p>\n

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