Corporate Image, Reputation and Identity Building: the Role of ESBS for Enugu State Government
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This study is on the role of Enugu State Broadcasting Service in building the corporate image, reputation and identity of the Enugu State Government.
It sought to find out; if the Enugu State government has any deliberate and sustainable policy/approach to building and managing its corporate image, reputation and identity.
If the house style of ESBS in news management and general programming influences the citizens perception, opinions and views of Enugu State.
If in anyway the citizens views, opinions or the perceptions of Enugu State government influences their attitudes, understanding and acceptance of the state government’s policies and programmes.
In achieving this study, the survey research design was adopted. The population study comprised of the civil servants and non-servants civil servants working in Enugu State, and a sample size of 300 was determined.
Corporate image is the perception of corporation, an institution or government which exists in the minds of its various publics.
According to Trench (2009:3), corporate images typically can be fashioned fairly quickly through specific actions and well-conceived communication programs, whereas reputations evolve over time as a result of consistent performance and can be reinforced through corporate communication.
Every corporation, government or institution must therefore be concerned about its image among its important constituents or stakeholders because there is a link between an individual’s image of an organization and that person’s behaviour towards the Organization.
It is against this background that the researcher sets out to investigate and analyse the perception which exists in the minds of the citizenry of Enugu State about the state government and the efforts of the government in building image, reputation and identity for itself vis-à-vis the role of the state-owned media organ (ESBS) in reinforcing this image.
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